Simple Tricks To Up-level Your Analytics Reports.
Occam's Razor
JANUARY 4, 2021
Know the difference between Metrics & KPIs. A metric is a number. A KPI is a metric that helps you understand how you are doing against your objectives! You, your agency, your IT team, your search marketing co-worker, your email optimization co-worker, all the folks who make tactical decisions need to see metrics.
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