Jen Stirrup

JANUARY 2, 2020

I have added some guidelines for using Power BI with marketing and sales data. These are general principles, and I hope it’s useful to people who produce business intelligence dashboards in these areas. Part 1 – Introduction to Microsoft Data Platform Analytics. Overview of Analytics for Marketing.

Business Intelligence 75

Business Intelligence Analytics Sales Big Data 75

Smart Data Collective

MARCH 30, 2022

How Can Your New Ecommerce Startup Take Advantage of Analytics Technology? You will have a huge competitive edge in the ecommerce market if you leverage analytics to your fullest potential. They are able to utilize Hadoop-based data mining tools to improve their market research capabilities and develop better products.

Analytics 115

Analytics Cost-Benefit Testing Dashboards 115

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Eliminate 40% of the numbers from your dashboard. Bonus, with actionable ideas: Smart Dashboard Modules. ).

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 101

Analytics Marketing Sales Metrics 101

datapine

AUGUST 14, 2019

Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. But being an inquisitive Sherlock Holmes of data is no easy task. Let’s get started.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Jen Stirrup

SEPTEMBER 19, 2019

Essential Business Statistics for Analytics Success – the important statistics that business users use often in business spheres, such as marketing and strategy. Business Analytics for your CEO – what information does your CEO really care about, and how can you produce the analytics that she really wants?

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Smart Data Collective

JANUARY 26, 2022

But things have changed, and seamless software dashboards give critical team members real-time access to the most recent data. Increased Marketing Potential. Legal marketing analytics can also help legal professionals to comprehend their ideal client. Improved Insurance Claim Processing.

Data Analytics 72

Data Analytics Analytics Predictive Analytics Insurance 72

datapine

FEBRUARY 17, 2023

White labeling and embedding analytics tools and methodologies enhance interpretive capabilities, solve targeted challenges, address risks, and offer personalized real-time analytical solutions through smart modern real-time dashboard tools. White Label BI Components A white label analytics platform has many components.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. They really need to know if their marketing, and last hope the HTC 10, is going to be received well. Thanks. [ /sidebar ].

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

datapine

MAY 28, 2019

If you work in finance, financial analytics will be the backbone of your operations. On the other hand, if you’re in the HR industry, then an HR dashboard could be the best answer you’re looking for. After deciding to implement a business analytics project with the help of a data dashboard , their efficiency skyrocketed.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

JUNE 6, 2007

Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. There are approximately 205 images in the book, images the illustrate ideas, show reports and analysis, dashboards and tools, graphs and tables. Bonus: Interactive CD.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Ontotext

JANUARY 6, 2022

In our post Electrical Standards, Smart Grids and Your Air Conditioner , we talked about why accessing timely, relevant and reliable information is mission-critical to the European electricity grid and the Single energy market. Simply put, AI without data is like a human surviving without oxygen. in its Transparency Platform.

Marketing 52

Marketing Data Quality Dashboards Visualization 52

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. In our world – marketing research and analytics – that word has come to represent data puking.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

FineReport

APRIL 3, 2024

In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. In an IDC survey (also commissioned by Sisense), 61% of BI users said they were looking for ways to incorporate analytics into workflows.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. IBM Watson is the leader in this segment, following by Google and Facebook that are rapidly building systems to tackle this market. In fact, the market size is expected to reach $6.0 in the last 5 years.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

How does CDO overlap with Market Research functions? I suspect some of our analysts who cover market research would have insight here. For example, it is possible the CDO is the head of Marketing. So, a market research function can be supported by a CDO however the organization is structured.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. I explain this a lot more in the May 14th edition of my newsletter The Marketing Analytics Intersect: Eat pies, don’t share them. A small reason is that you are likely creating graphs like these every single day for your dashboards.

Visualization 124

Visualization Strategy Interactive Statistics 124