At a loss for data project ROI? Evaluate it like a product
CIO Business Intelligence
APRIL 18, 2022
Data is what economists would call a non-rival risk, non-depleting progenitor of assets,” Laney says. times more likely when they demonstrated ROI on their BI or data analytics investments. Product-based thinking means that there’s an owner in the business, managing it strategically with an ROI attitude.
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