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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 108
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The top 15 big data and data analytics certifications

CIO Business Intelligence

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.

Big Data 126
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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. billion on analytics last year. There are many ways that data analytics can help e-commerce companies succeed. One report found that global e-commerce brands spent over $16.7 Some of the most important is conversion rates.

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DataOps Observability and Automation to the Rescue!

DataKitchen

Data Team members, have you ever felt overwhelmed? At DataKitchen, we’re trying to give people the tools and best practices to help them succeed with data and keep their job enjoyable and rewarding. With DataOps, data teams can ship data analytics systems faster and more confidently.

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6 DataOps Best Practices to Increase Your Data Analytics Output AND Your Data Quality

Octopai

Data-driven organizations are a bad idea. Using data to drive your organization is wonderful. But data, at best, can only be a powerful vehicle, or a reliable GPS system. Except sometimes we call organizations “data-driven” when really the data is driving them up the wall. And it should be.

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Keynote Takeaways From Gartner Data & Analytics Summit

Sisense

Every year there’s high anticipation to see what key message Gartner will present in the yearly Data & Analytics Summits. The crowd who attends these events are made mostly of analytics leaders in Enterprises. It’s always fun and insightful to be able to talk to so many CDOs, CIOs, data and BI professionals within 2.5

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DS Smith sets a single-cloud agenda for sustainability

CIO Business Intelligence

Much of our digital agenda is around data. The migration, still in its early stages, is being designed to benefit from the learned efficiencies, proven sustainability strategies, and advances in data and analytics on the AWS platform over the past decade. Before we were quite fragmented across different technologies.