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Using Data Analytics and QR Codes to Boost Your Marketing Strategy

Smart Data Collective

Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology and this figure is growing over 12% a year. Using QR Codes and Data Analytics Helps Companies Bolster their Marketing Strategies.

Marketing 133
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Data Analytics: Strategies to Demonstrate Value and Achieve Transformation

CIO Business Intelligence

Recently, chief information officers, chief data officers, and other leaders got together to discuss how data analytics programs can help organizations achieve transformation, as well as how to measure that value contribution. business, IT, data management, security, risk and compliance etc.) Arguing with data?

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8 data strategy mistakes to avoid

CIO Business Intelligence

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. How enterprises gather, store, cleanse, access, and secure their data can be a major factor in their ability to meet corporate goals. Here are some data strategy mistakes IT leaders would be wise to avoid.

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Five Proven Lead Generation Strategies to Merge with Data Analytics

Smart Data Collective

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. It’s fuel and blood for any business.

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4 Ways to Use Data Analytics to Bolster Your Email Marketing Strategy

Smart Data Collective

Most email marketing tools provide this data as standard, spanning core metrics such as click and open rates, together with the number of people that unsubscribe with each email. Naturally, knowing this information is merely part of the job. The actual skill stems from applying context then making a decision. Funnel Overview.

Marketing 117
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7 enterprise data strategy trends

CIO Business Intelligence

Every enterprise needs a data strategy that clearly defines the technologies, processes, people, and rules needed to safely and securely manage its information assets and practices. Here’s a quick rundown of seven major trends that will likely reshape your organization’s current data strategy in the days and months ahead.

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Data Analytics Solves Manufacturing Marketing Agency Challenges

Smart Data Collective

Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face.