Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Rocket-Powered Data Science

JULY 6, 2021

2) MLOps became the expected norm in machine learning and data science projects. MLOps takes the modeling, algorithms, and data wrangling out of the experimental “one off” phase and moves the best models into deployment and sustained operational phase. This is critical in our massively data-sharing world and enterprises.

Machine Learning 279

Machine Learning Data-driven IoT Deep Learning 279

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Another pattern that I’ve seen in good PMs is that they’re very metric-driven.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? And, of course there is the delicious detail of this strategy not adding burden to your site's visitor experience due to it's async nature. You got me, I am ignoring all the data layer and custom stuff! Macro & Micro Outcomes Content/Strategy.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Cloudera

JUNE 6, 2019

This model increases predictability without creating undesirable data silos. Multi-tenancy Strategies with Virtual Private Clusters. Prior to using Virtual Private Clusters, cluster admins need to decide on an isolation strategy for the compute-only clusters. In other words, tenants map to human beings. 2) By workload type.

Metadata 85

Metadata Data Lake Optimization Strategy 85

Occam's Razor

MARCH 23, 2010

Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. our measurement strategies 2. our measurement strategies 2.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. Create an awesome S-T-D-C RM strategy first.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. The central team is responsible for analytics frameworks, centralized contracts (tools, consultants), for aggregated company level analysis, complex project execution (experimentation, media mix models etc) and for setting standards. "Was the data correct?" Hopefully soon!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

OCTOBER 19, 2010

Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. They'll simply puke data faster and, if you implement them right, more efficiently. Mongoose Metrics ~ ifbyphone.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

It’s all about using data to get a clearer understanding of reality so that your company can make more strategically sound decisions (instead of relying only on gut instinct or corporate inertia). Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

Implicitly, there was a prior belief about some interesting causal mechanism or an underlying hypothesis motivating the collection of the data. As computing and storage have made data collection cheaper and easier, we now gather data without this underlying motivation. And for good reason!

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

JANUARY 7, 2014

Remember none of these jobs will do any data collection/IT work, even in medium-sized companies.) But if their primary output is just data, and not actions to take expressed in English or verbally in weekly senior staff meeting, then they are simply Reporting Squirrels. Overview & Importance of Qualitative Metrics.).

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 29, 2013

Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail.

Marketing 166

Marketing Metrics Advertising Measurement 166