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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 105
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Prioritizing AI? Don’t shortchange IT fundamentals

CIO Business Intelligence

Fundamentals like security, cost control, identity management, container sprawl, data management, and hardware refreshes remain key strategic areas for CIOs to deal with. Fundamentals like security, cost control, identity management, container sprawl, data management, and hardware refreshes remain key strategic areas for CIOs to deal with.

IT 143
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Business Strategies for Deploying Disruptive Tech: Generative AI and ChatGPT

Rocket-Powered Data Science

Third, any commitment to a disruptive technology (including data-intensive and AI implementations) must start with a business strategy. These changes may include requirements drift, data drift, model drift, or concept drift. It is important to realize that the usual “hype cycle” rules prevail in such cases as this.

Strategy 290
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What Stands Between IT and Business Success? Data Complexity

CIO Business Intelligence

By George Trujillo, Principal Data Strategist, DataStax. Any enterprise data management strategy has to begin with addressing the 800-pound gorilla in the corner: the “innovation gap” that exists between IT and business teams. This scarcity of quality data might feel akin to dying of thirst in the middle of the ocean.

IT 135
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7 steps for turning shadow IT into a competitive edge

CIO Business Intelligence

After all, 41% of employees acquire, modify, or create technology outside of IT’s visibility , and 52% of respondents to EY’s Global Third-Party Risk Management Survey had an outage — and 38% reported a data breach — caused by third parties over the past two years. That’s not to downplay the inherent risks of shadow IT.

IT 137
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10 Technical Blogs for Data Scientists to Advance AI/ML Skills

DataRobot Blog

Savvy data scientists are already applying artificial intelligence and machine learning to accelerate the scope and scale of data-driven decisions in strategic organizations. Other organizations are just discovering how to apply AI to accelerate experimentation time frames and find the best models to produce results.

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Enterprise IT moves forward — cautiously — with generative AI

CIO Business Intelligence

Ready for the right applications Generative AI is ready for use in coding, administrative workflows, data refinement, and simple use cases such as pre-filling forms, says Oliver Wittmaier, CIO and product owner at DB SYSTEL GmbH, the wholly owned subsidiary of DB AG and digital partner for all group companies. That’s incredibly powerful.”