Occam's Razor

SEPTEMBER 19, 2011

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), ask for a raise. It is that simple. Okay, it is not simple.

Measurement 119

Measurement Advertising Testing Marketing 119

Sisense

JANUARY 21, 2020

Everyone wants to get more out of their data, but how exactly to do that can leave you scratching your head. One of the simplest ways to start exploring your data is to aggregate the metrics you are interested in by their relevant dimensions. How can good data lead to faulty conclusions? How does this happen? 9/10 = 90%.

Testing 104

Testing Risk Data-driven Statistics 104

Occam's Razor

AUGUST 22, 2011

Be data driven?" Key To Your Digital Success: Web Analytics Measurement Model. Six Rules For Creating A Data Driven Boss! Be data driven?" " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!].

KPI 124

KPI Metrics Measurement ROI 124

Ontotext

APRIL 3, 2024

Joseph Hilger : People are starting to understand that knowledge graphs are not just a tool for storing data and information. I need something that defines what those entities are and can align them with the data.” The other use case where graphs are exploding is what Gartner calls a data fabric. What are your thoughts about it?

Technology 59

Technology Risk Digital Transformation Measurement 59

Corinium

APRIL 25, 2019

Ahead of the Chief Data Analytics Officers & Influencers, Insurance event we caught up with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity to discuss how the industry is evolving. The last 10+ years or so have seen Insurance become as data-driven as any vertical industry.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Data Science and Beyond

DECEMBER 23, 2018

In my opinion it’s more exciting and relevant to everyday life than more hyped data science areas like deep learning. Hernán and Robins are both epidemiologists, which means they often have to deal with data with strong limitations on sample size and feasibility of experiments. Hence, the book is full of practical examples.

Deep Learning 103

Deep Learning Experimentation Data-driven Data Science 103

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Without large amounts of labeled training data solving most AI problems is not possible.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Alation

SEPTEMBER 28, 2022

The term has been used a lot more of late, especially in the data analytics industry, as we’ve seen it expand over the past few years to keep pace with new regulations, like the GDPR and CCPA. In essence, DataOps is a practice that helps organizations manage and govern data more effectively. What exactly is DataOps ?

Cost-Benefit 52

Cost-Benefit Data Quality Manufacturing Testing 52

Domino Data Lab

MAY 8, 2019

For example, common practices for collecting data to build training datasets tend to throw away valuable information along the way. The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. ML model interpretability and data visualization. back to the structure of the dataset.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

MARCH 23, 2010

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. This instant. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JULY 24, 2018

The result is analytical strategies that are uninformed by reality, and driven new tool features, random expert recommendations and shiny objects ( OMG we have to get offline attribution! ). To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. Then one day, a magic moment.

Analytics 93

Analytics Metrics Strategy Measurement 93

The Unofficial Google Data Science Blog

JUNE 30, 2016

By IVAN DIAZ & JOSEPH KELLY Determining the causal effects of an action—which we call treatment—on an outcome of interest is at the heart of many data analysis efforts. In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects.

Statistics 44

Statistics Optimization Modeling Experimentation 44

The Unofficial Google Data Science Blog

OCTOBER 21, 2015

by NIALL CARDIN, OMKAR MURALIDHARAN, and AMIR NAJMI When working with complex systems or phenomena, the data scientist must often operate with incomplete and provisional understanding, even as she works to advance the state of knowledge. There has been debate as to whether the term “data science” is necessary. Some don’t see the point.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140

Marketing B2B Measurement Risk 140

Domino Data Lab

AUGUST 26, 2019

Data scientists, machine learning (ML) researchers, and business stakeholders have a high-stakes investment in the predictive accuracy of models. Data scientists and researchers ascertain predictive accuracy of models using different techniques, methodologies, and settings, including model parameters and hyperparameters. Introduction.

Testing 79

Testing Modeling Machine Learning Metrics 79

O'Reilly on Data

MARCH 23, 2023

But Transformers have some other important advantages: Transformers don’t require training data to be labeled; that is, you don’t need metadata that specifies what each sentence in the training data means. Unlike labels, embeddings are learned from the training data, not produced by humans.

IT 262

IT Modeling Testing Risk 262

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. It is a book about Web Analytics 2.0. Qualitative and quantitative. Clicks and outcomes. RSS and RIA's.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Cloudera

NOVEMBER 25, 2020

The challenges Matthew and his team are facing are mainly about access to a multitude of data sets, of various types and sources, with ease and ad-hoc, and their ability to deliver data-driven and confident outcomes. . Most of their research data is unstructured and has a lot of variety. Challenges Ahead.

Data Warehouse 57

Data Warehouse Unstructured Data Analytics Visualization 57