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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 105
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The top 15 big data and data analytics certifications

CIO Business Intelligence

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.

Big Data 126
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Top 8 predictive analytics tools compared

CIO Business Intelligence

The tools include sophisticated pipelines for gathering data from across the enterprise, add layers of statistical analysis and machine learning to make projections about the future, and distill these insights into useful summaries so that business users can act on them. Visual IDE for data pipelines; RPA for rote tasks.

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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. There are many ways that data analytics can help e-commerce companies succeed. Understanding E-commerce Conversion Rates There are a number of metrics that data-driven e-commerce companies need to focus on. billion on analytics last year.

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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers? Lack of clear, unified, and scaled data engineering expertise to enable the power of AI at enterprise scale. The data will enable companies to provide more personalized services and product choices.

Insurance 250
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How to get powerful and actionable insights from any and all of your data, without delay

Cloudera

Today’s data tool challenges. By enabling their event analysts to monitor and analyze events in real time, as well as directly in their data visualization tool, and also rate and give feedback to the system interactively, they increased their data to insight productivity by a factor of 10. .

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Higher-ed CIOs embrace academia’s AI challenges

CIO Business Intelligence

One is knowledge of the emerging mega trends in technology — data, AI, and machine learning — and the other is understanding organizational culture needed to advance the technology goals and to inspire contributors,” he says. We’ve done a lot of experimentation on these adaptive tools that use AI,” says Ventimiglia.