Data-driven Interactive Magazine Metrics 
Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. From the data presented, there is no way to tell if the Facebook campaign worked or not. I don't think it is simply a metrics/measurement problem. Metrics are a problem.
datapine
AUGUST 21, 2019
The question and answer we included come from an actual interview that Fortune magazine did with billionaire Tilman Fertitta. If all you kept track of was customer lifetime value and customer acquisition cost, you could see a lot of important data about your business. 8) Revenue And Sales Interactive Management Overview.
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Sisense
JUNE 17, 2021
According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. The right data is the key to a successful growth marketing program. Could data analytics have helped? Tip: Measure the metrics that matter. Think again. Absolutely.
bridgei2i
AUGUST 4, 2020
We’ve got, I actually have metrics. And so we’ve got to have data on what’s the representative of the new norm. I’ve been an editor for CRM magazine since it started 22 years ago. I totally meant I biased the data because the market penetration is not 33%, 33% of companies don’t have AI for sales.
bridgei2i
AUGUST 4, 2020
We’ve got, I actually have metrics. And so we’ve got to have data on what’s the representative of the new norm. I’ve been an editor for CRM magazine since it started 22 years ago. I totally meant I biased the data because the market penetration is not 33%, 33% of companies don’t have AI for sales.
Occam's Razor
APRIL 30, 2018
Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Even on the platforms where interactivity is at its very core (Instagram, Facebook, YouTube, etc.), Why not global maxima?
datapine
OCTOBER 30, 2019
Historically, the terms data report or business report haven’t got the crowds excited. Data reports have always been important for businesses. The business intelligence industry has been revolutionized over the past decade and data reports are in on the fun. Read on to see why data reports matter and our top data reporting tips.
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