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Machine Learning Making Big Moves in Marketing

Rocket-Powered Data Science

Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing).

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Three Emerging Analytics Products Derived from Value-driven Data Innovation and Insights Discovery in the Enterprise

Rocket-Powered Data Science

I recently saw an informal online survey that asked users which types of data (tabular, text, images, or “other”) are being used in their organization’s analytics applications. The results showed that (among those surveyed) approximately 90% of enterprise analytics applications are being built on tabular data.

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P&G enlists IoT, predictive analytics to perfect Pampers diapers

CIO Business Intelligence

That’s when P&G decided to put data to work to improve its diaper-making business. Data-driven diaper analysis During the diaper-making process, hot glue stream is released from an automated solenoid valve in a highly precise manner to ensure the layers of the diaper congeal properly.

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Analytics Insights and Careers at the Speed of Data

Rocket-Powered Data Science

How to make smarter data-driven decisions at scale : [link]. The determination of winners and losers in the data analytics space is a much more dynamic proposition than it ever has been. One CIO said it this way , “If CIOs invested in machine learning three years ago, they would have wasted their money.

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Why Data-Driven Outsourcing Can Be a Massive Win for Your Business

Smart Data Collective

Big data technology has been instrumental in changing the direction of countless industries. Companies have found that data analytics and machine learning can help them in numerous ways. However, there are a lot of other benefits of big data that have not gotten as much attention. Global companies spent over $92.5

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Unlocking the Power of AI with a Real-Time Data Strategy

CIO Business Intelligence

By George Trujillo, Principal Data Strategist, DataStax Increased operational efficiencies at airports. Titanium Intelligent Solutions, a global SaaS IoT organization, even saved one customer over 15% in energy costs across 50 distribution centers , thanks in large part to AI. Instant reactions to fraudulent activities at banks.

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DS Smith sets a single-cloud agenda for sustainability

CIO Business Intelligence

Much of our digital agenda is around data. The migration, still in its early stages, is being designed to benefit from the learned efficiencies, proven sustainability strategies, and advances in data and analytics on the AWS platform over the past decade. Before we were quite fragmented across different technologies.