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Businesses Discover the Importance of Merging Analytics and Content Marketing

Smart Data Collective

Data is the backbone of effective digital marketing, and content is not just king; it is the entire royal family. When you combine both, you get one of the most formidable and effective marketing strategies ever. Below, we highlight how qualitative and quantitative data can improve our marketing strategy.

Marketing 130
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Business Strategies for Deploying Disruptive Tech: Generative AI and ChatGPT

Rocket-Powered Data Science

Third, any commitment to a disruptive technology (including data-intensive and AI implementations) must start with a business strategy. Those F’s are: Fragility, Friction, and FUD (Fear, Uncertainty, Doubt). These changes may include requirements drift, data drift, model drift, or concept drift.

Strategy 290
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IT budget shock: Global IT services firms continue to struggle

CIO Business Intelligence

The global IT services industry is at a significant crossroads, with the explosive growth of generative AI and deepening economic uncertainties reshaping its future. These developments, along with broader market reports, have cast a shadow over the growth prospects of the IT services sector.

IT 98
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How to Move from Real-Time Data to Real-Time Decisions

CIO Business Intelligence

In How to Measure Anything , Douglas Hubbard offers an alternative definition of “measurement” to the Oxford English Dictionary’s “the size, length, or amount of something.” Hubbard defines measurement as: “A quantitatively expressed reduction of uncertainty based on one or more observations.”.

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Real-time Data, Machine Learning, and Results: The Evidence Mounts

CIO Business Intelligence

From delightful consumer experiences to attacking fuel costs and carbon emissions in the global supply chain, real-time data and machine learning (ML) work together to power apps that change industries. Data architecture coherence. Putting data in the hands of the people that need it.

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Redefining the consumer experience: Diageo partners with SAP and IBM on global digital transformation

IBM Big Data Hub

In an era of evolving consumer preferences and economic uncertainties, the beverage industry stands as a vibrant reflection of changing trends and shifting priorities. Data-driven insights and informed decision-making As with any transformative endeavor, data and data-driven insights will be paramount in Diageo’s journey.

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What you need to know about product management for AI

O'Reilly on Data

You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. AI products are automated systems that collect and learn from data to make user-facing decisions. After training, the system can make predictions (or deliver other results) based on data it hasn’t seen before.