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7 Ways Data Analytics Is Boosting the ROI Of Digital Marketing

Smart Data Collective

Digital marketers work online and leverage online tools to drive sales. They make up an aspect of marketing focused on using the internet and cloud-based technology to promote brands. Marketers all share the same goal: reach the target audience and make more profit. Improved Marketing Campaigns.

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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

The answer can be found in the theory of economic rents, and in particular, in the kinds of rents that are collected by companies during different stages of the technology business cycle. Then the cycle begins again with a new class of competitors, who are forced to explore new, disruptive technologies that reset the entire market.

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Data-Driven Digital Marketing Carves Competitive Edge For SMEs

Smart Data Collective

One of the ways that businesses can gain an edge is with digital marketing strategies that hinge on big data. Big Data Helps Small Businesses Excel with Digital Marketing. Big data is at the forefront of many fields. One of the fields that rely on big data the most is digital marketing.

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The case for predictive AI

CIO Business Intelligence

According to Forrester , GenAI will have an average annual growth rate of 36% up to 2030, capturing 55% of the AI software market. It’s easy to think about these pieces of technology in two separate categories: one creates something new, the other forecasts future outcomes. But it shouldn’t.

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Innovative data integration in 2024: Pioneering the future of data integration

CIO Business Intelligence

This article focuses on how these advancements are paving the way for data integration for the years to come in this ever-so-dynamic technological era. AI-powered data integration One of the most promising advancements in data integration is the integration of artificial intelligence (AI) and machine learning (ML) technologies.

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Are You Harnessing the Power of SaaS BI Tools for Dynamic Data Access?

FineReport

Defining Business Intelligence and SaaS Business Intelligence (BI) encompasses the technologies and strategies used for data analysis and decision-making within organizations. Additionally, there is a growing demand for advanced analytics and data visualization tools to make data-driven decisions. What Are SaaS BI Tools?

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The blueprint for a modern data center 

IBM Big Data Hub

Part one of this series examined the dynamic forces behind data center retransformation. Now, we’ll look at designing the modern data center, exploring the role of advanced technologies, such as AI and containerization, in the quest for resiliency and sustainability. AI and containerization are not just buzzwords.