Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing). RM+RP+RT is finally possible. Fewer guesses.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

DataKitchen

APRIL 13, 2021

As a result, vendors that market DataOps capabilities have grown in pace with the popularity of the practice. Because it is such a new category, both overly narrow and overly broad definitions of DataOps abound. Please let us know if we have forgotten anyone or if you have any comments (marketing@datakitchen.io).

Testing 300

Testing Machine Learning Consulting Data Quality 300

O'Reilly on Data

OCTOBER 13, 2020

Our previous articles in this series introduce our own take on AI product management , discuss the skills that AI product managers need , and detail how to bring an AI product to market. In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing.

Management 240

Management Metrics Machine Learning Modeling 240

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers. Counter claims?

Experimentation 103

Experimentation Testing Optimization Measurement 103

Corinium

APRIL 25, 2019

Most of my days focus on understanding what’s happening in the market, defining overall product strategy and direction, and translating into execution across the various teams. Yes, definitely! It definitely depends on the type of data, no one method is always better than the other. But I’ll give an example in favour of each.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Occam's Razor

AUGUST 22, 2011

To assist with that process everything's organized into these sections: ~ Digital Marketing: "What is amazing out there? Digital Marketing: "What is amazing out there? " 11 Digital Marketing “Crimes Against Humanity”. Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

Domino Data Lab

SEPTEMBER 10, 2020

This means many projects get stuck in endless research and experimentation. Problem statements should ultimately: Include a problem definition. Identify metrics that measure this variability. Problem Definition: I want to save costs by optimizing staffing rosters in my store without sacrificing customer experience.

Modeling 101

Modeling IT Data Science Experimentation 101

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

In this post, we discuss three types of uncertainty: Statistical uncertainty : the gap between the estimand , the unobserved property of the population we wish to measure, and an estimate of it from observed data. Representational uncertainty : the gap between the desired meaning of some measure and its actual meaning.

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Ontotext

APRIL 3, 2024

So, this is a big driver for the outcome because when you are saving money for the business, you can measure it and see its value. Nimit Mehta: I think that 2024 is going to be a buckle-down year, but, at the same time, we’ll see a rapid explosion of experimentation. That will definitely stick. This applies to any industry.

Technology 59

Technology Risk Digital Transformation Measurement 59

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. Here are the definitions…. It is not easy.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

NOVEMBER 12, 2006

Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website. Another reason is that we over estimate what is possible.

Measurement 99

Measurement Analytics Optimization Marketing 99

Occam's Razor

JANUARY 7, 2014

. #4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Before we go too deep, let's get a couple of definitions right first. ." Four Useless KPI Measurement Techniques. #9: That is ok.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 8, 2013

First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. Try to understand your market.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

AUGUST 12, 2013

In a recent post, Multi-Channel Attribution: Definitions, Models and a Reality Check , I outlined three distinct attribution challenges. MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. All three challenges are important.

Modeling 161

Modeling Optimization Marketing Interactive 161

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

Domino Data Lab

MAY 8, 2019

In contrast, some researchers who are exploring the definitions, possibilities, and limitations of model interpretation point toward more comprehensive views. There’s no one-size-fits-all definition of what’s required across all verticals. measure the subjects’ ability to trust the models’ results.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

The Unofficial Google Data Science Blog

FEBRUARY 29, 2016

Despite a very large number of experimental units, the experiments conducted by LSOS cannot presume statistical significance of all effects they deem practically significant. The result is that experimenters can’t afford to be sloppy about quantifying uncertainty. “We In statistics, such segments are often called “blocks” or “strata”.

Experimentation 40

Experimentation Metrics Statistics Measurement 40

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. It covers, content, marketing and measurement. Measure all this Social Media activity.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). It has simply not had a break to catch a breath and mature. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. During a discussion around planning for measurement, a peer was struggling with a unique collection of challenges. You see more digital metrics because digital is more measurable. Then one day, a magic moment.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. You can read this post to learn how these tools collect data: The Definitive Guide To (8) Competitive Intelligence Data Sources. Controlled experimentation. I really loved having this data. Still non-individualized. One product line.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. Given the definition above, I am a firm believer in Multiplicity. Besides that to me SEO is an important part of marketing. Second Bit Of Context.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. I work in Marketing, I can take on a project in Sales or HR or Engineering. See-Think-Do for Marketing. They tell a coder how to write advanced code.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. The ability to measure results (risk-reducing evidence). Ensure a culture that supports a steady process of learning and experimentation.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

O'Reilly on Data

DECEMBER 9, 2019

The probability of an event should be measured empirically by repeating similar experiments ad nauseam —either in reality or hypothetically. As the number of experimental trials N approaches infinity, the probability of E equals M/N. As the number of experimental trials N approaches infinity, the probability of E equals M/N.

Statistics 27

Statistics Uncertainty Risk Marketing 27

Occam's Razor

FEBRUARY 7, 2011

There are many, many paid tools in the market (like HitWise and Compete and Netsuus). Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). The book, like this blog, rips up that definition and provides a expanded and more realistic business focused world view.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Not Marketing. Often with benchmarks we get into silly arguments like how do they measure this and that etc.

Management 68

Management Experimentation Testing Metrics 68