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Uncertainties: Statistical, Representational, Interventional

The Unofficial Google Data Science Blog

by AMIR NAJMI & MUKUND SUNDARARAJAN Data science is about decision making under uncertainty. Some of that uncertainty is the result of statistical inference, i.e., using a finite sample of observations for estimation. But there are other kinds of uncertainty, at least as important, that are not statistical in nature.

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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Crucially, it takes into account the uncertainty inherent in our experiments. Here, $X$ is a vector of tuning parameters that control the system's operating characteristics (e.g.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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How Your Finance Team Can Lead Your Enterprise Data Transformation

Alation

A business glossary helps an organization agree and align on internal definitions. By using a business glossary, financial analysts can save untold hours previously spent on reconciling discrepancies in definitions, formulas, and reporting from other areas of the business. And the formulas map to the data used to create them. “We

Finance 52
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Measuring Validity and Reliability of Human Ratings

The Unofficial Google Data Science Blog

Once we’ve answered that, we will then define and use metrics to understand the quality of human-labeled data, along with a measurement framework that we call Cross-replication Reliability or xRR. Reliability and validity: Definitions and measurement Two fundamental concepts emerged from this research: reliability and validity.

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Businesses Discover the Importance of Merging Analytics and Content Marketing

Smart Data Collective

Several metrics exist to help you figure this out. Analytics opens up a whole new world for you and takes the uncertainty off identifying your target audience. It is definitely retention. Analytics can also help you collate key metrics such as click-through rates, returning customers on the site, time spent on pages, etc.

Marketing 130
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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 1: COVID-19 & The New Normal at Workplaces

bridgei2i

So, the COVID 19 outbreak seems to have impacted the world on an unprecedented scale, and everyone is grappling with the environment of uncertainty that it has created. Anushruti: Definitely. And definitely a silver lining there for those that will capitalize on it. Number one, the definition of work and how that will be done.