Occam's Razor

SEPTEMBER 19, 2011

The company truly has a portfolio strategy when it comes to marketing. Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. People in the test regions will participate in our hypothesis testing. The nice thing is that you can also test that!

Measurement 119

Measurement Advertising Testing Marketing 119

CIO Business Intelligence

DECEMBER 6, 2023

Generative AI in particular is amplifying issues that previously existed but were not whole-heartedly addressed,” warns Matt Baker, SVP AI strategy for Dell Technologies (which offers services to help customers build AI systems with Microsoft 365 Copilot or open access models like Llama2).

IT 133

IT Risk Management Interactive Modeling 133

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy).

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. Silly not in their eyes, silly in my eyes. Neither should you Ms./Mr.

Marketing 166

Marketing Metrics Advertising Measurement 166