Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. Silly not in their eyes, silly in my eyes. Neither should you Ms./Mr.

Marketing 166

Marketing Metrics Advertising Measurement 166

datapine

AUGUST 29, 2022

With that in mind, we have prepared a list of the top 19 definitive data analytics and big data books, along with magazines and authentic readers’ reviews upvoted by the Goodreads community. Companies, both big and small, are seeking the finest ways to leverage their data into a competitive advantage. And if executed the right way, it works.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

DataRobot Blog

APRIL 4, 2022

Historically, this analysis was applied to traditional offline media channels: TV, radio, print (magazines, newspaper), out-of-home (billboards and posters), etc. Media data (usually weekly): media costs, media ratings generated (TVRs, magazine copies, digital impressions, likes, shares, etc.), to find the one that maximizes model fit.

Machine Learning 52

Machine Learning Sales Measurement ROI 52

Occam's Razor

SEPTEMBER 19, 2011

The company truly has a portfolio strategy when it comes to marketing. Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. People in the test regions will participate in our hypothesis testing. The nice thing is that you can also test that!

Measurement 119

Measurement Advertising Testing Marketing 119

CIO Business Intelligence

MARCH 18, 2022

For example, the coach could ask you to take a personality test, to reflect on your best and worst work experiences, or to network in your spare time. If you’re seeking a coach with specific industry or functional expertise, industry websites and magazines can be great sources for recommendations or advertisements.

Consulting 85

Consulting Advertising Marketing Cost-Benefit 85

Occam's Razor

APRIL 30, 2018

They don’t result in taking the entire business strategy or the complete customer journey. Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. Was that a great ad? They are: 1.

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. We still believe in and live in the world of "shout marketing", the thing we have practiced on tv and radio and magazines all our lives. There are two specific strategies I recommend. Allow you customers to teach you new and effective marketing strategies.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Social Strategy Effectiveness. Their listening posts simply can't accommodate for the low signal in all the noise, no matter how many of the eight CI data collection strategies they use.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JUNE 25, 2012

Though Europe is our primary focus, regardless of where you are located you'll learn about web privacy, data collection, optimal tool decisions and how best to plan your data strategy. Adjust your data analysis strategy accordingly. Since this is not a blog about legal issues (and I'm not a lawyer!)

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

SEPTEMBER 24, 2012

Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. It is possible to get good test and control groups (type of population, existing brand awareness, market penetration, competitive structures) for our experiments. I hope you find the summary to be of value.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy).

Marketing 164

Marketing Insurance Visualization IT 164