Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. This post covers five of these heartbreaking misses in the broader framing.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Optimal Acquisition Email Metrics.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

DataRobot

MARCH 10, 2021

Is autonomy a realistic promise or is it simply marketing hype? Set the goal to be achieved or optimized. The experimenters simulated experiences in online travel and online dating, varying the time people waited for a search result. This effect is referred to as operational transparency. Is AI Autonomous?

Experimentation 145

Experimentation Machine Learning Key Performance Indicator Reporting 145

AWS Big Data

JULY 3, 2023

This helps traders determine the potential profitability of a strategy and identify any risks associated with it, enabling them to optimize it for better performance. With tagging, researchers can create differently named snapshots of market data and track changes over time. Load the dataset into Amazon S3. Create an EMR cluster.

Snapshot 84

Snapshot Data Lake Testing Strategy 84

IBM Big Data Hub

APRIL 18, 2024

AGI, sometimes referred to as strong AI , is the science-fiction version of artificial intelligence (AI), where artificial machine intelligence achieves human-level learning, perception and cognitive flexibility. Manufacturing and supply chain management AGI might revolutionize manufacturing by optimizing every step of the process.

Cost-Benefit 90

Cost-Benefit Modeling Manufacturing Interactive 90

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161

O'Reilly on Data

MARCH 31, 2020

You’re responsible for the design, the product-market fit, and ultimately for getting the product out the door. There may even be someone on your team who built a personalized video recommender before and can help scope and estimate the project requirements using that past experience as a point of reference. AI doesn’t fit that model.

Management 333

Management Machine Learning Experimentation Metrics 333

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. It is also known as Mambai, Kakamuchee and Galajunkja for future reference/taxi directions. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby.

Marketing 164

Marketing Insurance Visualization IT 164

CIO Business Intelligence

MARCH 7, 2023

Oliver Wittmaier, CIO and product owner at DB SYSTEL GmbH DB SYSTEL GmbH Content generation is also an area of particular interest to Michal Cenkl, director of innovation and experimentation at Mitre Corp. “I Michal Cenkl, director of innovation and experimentation, Mitre Corp. You can’t just plug that code in without oversight.

Enterprise 112

Enterprise IT Experimentation Unstructured Data 112

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. That of course will mean more referring keyword data will disappear. We are headed towards having zero referring keywords from Google and, perhaps, other search engines. But it is difficult to not look at the wider picture.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Sisense

JULY 24, 2019

When the app is first opened, the user may be searching for a specific song that was heard while passing by the neighborhood cafe, or the user may want to be surprised with, let’s say, a song from the new experimental album by a Yemen Reggae folk artist. There are many activities going on with AI today, from experimental to actual use cases.

Analytics 89

Analytics Experimentation Metadata Big Data 89

Ontotext

DECEMBER 30, 2022

Those are bold plans, because in 2022 we received recognition for what we’ve achieved through investment to help us expand, accelerate growth and engage the market with the technology we’ve been developing for 20 years. 9 years of research, prototyping and experimentation went into developing enterprise ready Semantic Technology products.

Enterprise 52

Enterprise Sales Cost-Benefit Marketing 52

Ontotext

DECEMBER 30, 2022

Those are bold plans, because in 2022 we received recognition for what we’ve achieved through investment to help us expand, accelerate growth and engage the market with the technology we’ve been developing for 20 years. 9 years of research, prototyping and experimentation went into developing enterprise ready Semantic Technology products.

Enterprise 52

Enterprise Sales Cost-Benefit Marketing 52

DataRobot Blog

JULY 28, 2022

Of course, finding a compromise is necessary to a certain degree, but rather than simply compromising, finding the optimal solution within that trade-off is the key to creating maximum business value. There is a library called librosa that can extract MFCC features in Python, and sample code is provided below for your reference.

Data Science 72

Data Science Machine Learning Statistics Modeling 72

Ontotext

NOVEMBER 2, 2023

Organizations that quickly adapt to changing market conditions have a competitive advantage over their peers. The data itself is stored in a way that is not optimal for extracting insight. Most of the leading market research firms consider graph technologies to be a “critical enabler.”

IT 69

IT Cost-Benefit Data-driven Technology 69

Sisense

SEPTEMBER 30, 2020

We also wanted to auto-generate some of the content, especially API references (which are very dry; there’s no “writing” necessary). We looked at products in the market, and none of them met all of these requirements combined. Responsive mobile experience: We also optimized all pages for mobile consumption.

Data Processing 52

Data Processing Experimentation Cost-Benefit Marketing 52

AWS Big Data

JUNE 20, 2023

Data scientists can reduce the time spent preparing and copying datasets, and instead focus on data feature engineering, experimentation, and analyzing data at scale. Datasets are usually stored in either JSON, CSV, ORC, or Apache Parquet format, or similar read-optimized formats for fast read performance.

Data Lake 73

Data Lake Data Science Recreation/Entertainment Experimentation 73

AWS Big Data

MARCH 20, 2023

Top line revenue refers to the total value of sales of an organization’s services or products. The two main approaches organizations employ to increase revenue are to expand geographically to enter new markets and to increase market share within a market by improving customer experience (CX).

Analytics 52

Analytics Slice and Dice Data Processing Data Lake 52

Ontotext

NOVEMBER 6, 2019

of Ontotext’s GraphDB has lots of new bells and whistles that will ensure that it remains the market leader for semantic databases. At the same time, the community there is of users can share the best practices, enabling the cross-pollination of the most successful and most fruitful results of their experimentation. Version 9.0

Experimentation 45

Experimentation Deep Learning Software Modeling 45

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. You're choosing only one metric because you want to optimize it. Experiments come in all shapes and sizes: A marketing campaign. Try to understand your market. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times.

Cost-Benefit 141

Cost-Benefit Metrics Insurance Measurement 141

Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. In all, the Impact Matrix contains 46 of the most commonly used business metrics – with an emphasis on sales and marketing. The ability to optimize landing pages. See the nice circular reference? :).

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization).

Analytics 135

Analytics Testing Measurement Optimization 135

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. Why does this matter?

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. This is often referred to as the positivity assumption. It should be noted that inverse probability weighting is not generally optimal (i.e., the curse of dimensionality).

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. The Google Website Optimizer is free ! Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Experimentation and Testing: A Primer. Not Marketing.

Management 68

Management Experimentation Testing Metrics 68

Occam's Razor

MAY 18, 2010

Acquisition refers to the activity you undertake to attract people (or robots!) This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Behavior refers to the activity people are undertaking on your website. to your website.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

IBM Big Data Hub

OCTOBER 20, 2023

Major cloud infrastructure providers such as IBM, Amazon AWS, Microsoft Azure and Google Cloud have expanded the market by adding AI platforms to their offerings. This unified experience optimizes the process of developing and deploying ML models by streamlining workflows for increased efficiency.

Machine Learning 72

Machine Learning Manufacturing Cost-Benefit Deep Learning 72

O'Reilly on Data

MARCH 23, 2023

Many of these go slightly (but not very far) beyond your initial expectations: you can ask it to generate a list of terms for search engine optimization, you can ask it to generate a reading list on topics that you’re interested in. In the second, “it” refers to the pitcher. It was not optimized to provide correct responses.

IT 261

IT Modeling Testing Risk 261

Occam's Razor

JULY 1, 2008

You struggle to get budget to hire Analysts or Marketers. You know exactly how much online contributed to offline sales, you know how to optimize your online campaigns (buy Apple iPod terms to increase Microsoft Zune sales!!), Take that as your inspiration (not the failure of Border Bell part, the controlled experimentation part).

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

FEBRUARY 7, 2011

There are many, many paid tools in the market (like HitWise and Compete and Netsuus). I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. Alex Cohen: How to optimize with sparse data!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

CIO Business Intelligence

JULY 3, 2023

Sezgin, CIO and digital transformation leader at Koç Holding, an investment holding company based in Turkey, calls himself a strategist who is tasked with identifying and utilizing technologies that optimize business processes, elevate customer experiences, and foster innovation.

IT 106

IT Digital Transformation Strategy Technology 106

CIO Business Intelligence

APRIL 5, 2023

Midjourney, ChatGPT, Bing AI Chat, and other AI tools that make generative AI accessible have unleashed a flood of ideas, experimentation and creativity. There’s also a lot of interest in using AI for marketing, but there are brand risks too.

Modeling 99

Modeling Testing Cost-Benefit Experimentation 99

Cloudera

JUNE 6, 2019

This strategy works well for managing internal chargebacks, limiting the impact of less sophisticated users on more experienced users, and overall encouraging individuals to think about and optimize their jobs and queries now that they have a smaller (but dedicated) cluster. 2) By workload type. 3) By workload priority.

Metadata 87

Metadata Data Lake Optimization Strategy 87

CIO Business Intelligence

NOVEMBER 24, 2022

I was fascinated by the speed with which you can build a prototype or a trial version with such a technology, which immediately reduces costs and allows you to test the idea in the market.” In the same context, we’re training 25 digital referents, whose daily professional life will be centered on low code.

IT 98

IT Cost-Benefit Consulting Experimentation 98