The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

AWS Big Data

AUGUST 21, 2023

For the demo, we’re using the Amazon Titan foundation model hosted on Amazon Bedrock for embeddings, with no fine tuning. It similarly codes the query as a vector and then uses a distance metric to find nearby vectors in the multi-dimensional space. With OpenSearch’s Search Comparison Tool , you can compare the different approaches.

Data Processing 89

Data Processing Experimentation Visualization Metrics 89

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

IBM Big Data Hub

MARCH 4, 2024

Figure 2: ROI potential by transforming into an AI+ enterprise Organizations with high data maturity that embed an AI+ transformation model into the enterprise fabric and culture can generate up to 2.6 Consider the following: Do you need a public foundation model? This culture encourages experimentation and expertise growth.

Enterprise 106

Enterprise ROI Risk Strategy 106

AWS Big Data

JANUARY 9, 2024

Traditional lexical search, based on term frequency models like BM25, is widely used and effective for many search applications. Semantic search In semantic search, the search engine uses an ML model to encode text or other media (such as images and videos) from the source documents as a dense vector in a high-dimensional vector space.

Cost-Benefit 88

Cost-Benefit Visualization Modeling Machine Learning 88

Corinium

JUNE 6, 2019

Beyond that, we recommend setting up the appropriate data management and engineering framework including infrastructure, harmonization, governance, toolset strategy, automation, and operating model. It is also important to have a strong test and learn culture to encourage rapid experimentation.

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

Insight

MARCH 12, 2020

The AIgent was built with BERT, Google’s state-of-the-art language model. In this article, I will discuss the construction of the AIgent, from data collection to model assembly. Features: DistilBERT Text Embeddings Once I had a raw dataset, I could begin engineering features and building a natural language processing (NLP) model.

Modeling 59

Modeling Metadata Publishing Sales 59

DataRobot Blog

JULY 28, 2022

Companies are emphasizing the accuracy of machine learning models while at the same time focusing on cost reduction, both of which are important. In addition to the accuracy of the models we built, we had to consider business metrics, cost, interpretability, and suitability for ongoing operations. Sensor Data Analysis Examples.

Data Science 72

Data Science Machine Learning Statistics Modeling 72

DataKitchen

OCTOBER 5, 2021

DataOps enables: Rapid experimentation and innovation for the fastest delivery of new insights to customers. Clear measurement and monitoring of results. The data scientist’s products are models and segmentations. Measure success. The bottom line metrics that DataOps impacts are deployment latency and errors (figure 6).

Testing 157

Testing Dashboards Measurement Experimentation 157

CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. AI Opportunities Generative AI is the basis for sophisticated AI models such as ChatGPT and Dall-E. Conversations suggest that AI is already transforming most major industries.

Advertising 105

Advertising Recreation/Entertainment Experimentation Enterprise 105

Domino Data Lab

DECEMBER 4, 2020

Having calculated AUC/AUMC, we can further derive a number of useful metrics like: Total clearance of the drug from plasma. NCA doesn’t require the assumption of a specific compartmental model for either drug or metabolite; it is instead assumption-free and therefore easily automated [1]. Mean residence time. and 3 to 8 hours.

Metrics 59

Metrics Data Science Knowledge Discovery Measurement 59

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers. Counter claims?

Experimentation 103

Experimentation Testing Optimization Measurement 103

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Impact Matrix.

Analytics 93

Analytics Metrics Strategy Measurement 93

The Unofficial Google Data Science Blog

JANUARY 14, 2016

Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.

Experimentation 41

Experimentation Statistics Metrics Measurement 41

The Unofficial Google Data Science Blog

JANUARY 16, 2018

Experimentation on networks A/B testing is a standard method of measuring the effect of changes by randomizing samples into different treatment groups. With A/B testing, we can validate various hypotheses and measure the impact of our product changes, allowing us to make better decisions. This could create confusion.

Testing 58

Testing Experimentation Measurement Modeling 58

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. How do I choose well?

KPI 124

KPI Metrics Measurement ROI 124

CIO Business Intelligence

MAY 1, 2024

Gen AI takes us from single-use models of machine learning (ML) to AI tools that promise to be a platform with uses in many areas, but you still need to validate they’re appropriate for the problems you want solved, and that your users know how to use gen AI effectively. Pilots can offer value beyond just experimentation, of course.

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

OCTOBER 21, 2013

I've gone through the five stages in the Kubler-Ross model. Bonus: For more on next steps and attribution modeling please see: Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. ]. And of course our Acquisition, Behavior, Outcome metrics. Controlled experimentation. See Page Value there?

Optimization 154

Optimization Reporting Experimentation Metrics 154

O'Reilly on Data

OCTOBER 13, 2020

Similarly, in “ Building Machine Learning Powered Applications: Going from Idea to Product ,” Emmanuel Ameisen states: “Indeed, exposing a model to users in production comes with a set of challenges that mirrors the ones that come with debugging a model.”.

Management 244

Management Metrics Machine Learning Modeling 244

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Remember my stress earlier on measuring micro-outcomes?).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 18, 2011

The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! Just to ensure you are executing against your right mental model.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. By the time you are done with this post you'll have complete knowledge of what's ugly and bad when it comes to attribution modeling. You'll know how to use the good model, even if it is far from perfect. Multi-Channel Attribution Models. Linear Attribution Model.

Modeling 161

Modeling Optimization Marketing Interactive 161

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age.

Reporting 280

Reporting Marketing Advertising Metrics 280

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. The choice of space $cal F$ (sometimes called the model ) and loss function $L$ explicitly defines the estimation problem. This is often referred to as the positivity assumption.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

DataKitchen

APRIL 13, 2021

DataOps needs a directed graph-based workflow that contains all the data access, integration, model and visualization steps in the data analytic production process. DataOps requires that teams measure their analytic processes in order to see how they are improving over time. Datatron — Automates deployment and monitoring of AI models.

Testing 307

Testing Machine Learning Consulting Data Quality 307

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

In this post, we discuss three types of uncertainty: Statistical uncertainty : the gap between the estimand , the unobserved property of the population we wish to measure, and an estimate of it from observed data. Representational uncertainty : the gap between the desired meaning of some measure and its actual meaning.

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. What's possible to measure. What's not possible to measure. Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

CIO Business Intelligence

JULY 8, 2022

After transforming their organization’s operating model, realigning teams to products rather than to projects , CIOs we consult arrive at an inevitable question: “What next?” Splitting these responsibilities without a clear vision and careful plan, however, can spell disaster, reversing the progress begotten by a new operating model.

Cost-Benefit 122

Cost-Benefit Measurement Modeling Metrics 122

The Unofficial Google Data Science Blog

APRIL 16, 2019

by MICHAEL FORTE Large-scale live experimentation is a big part of online product development. This means a small and growing product has to use experimentation differently and very carefully. This blog post is about experimentation in this regime. Such decisions involve an actual hypothesis test on specific metrics (e.g.

Experimentation 68

Experimentation Sales Metrics Measurement 68

The Unofficial Google Data Science Blog

JULY 31, 2016

The analysis can be straightforward, especially when it's safe to assume that individual observations of an outcome measure are independent. The outcome measure we care about is an average of the students' test scores, and so the unit of observation is a student. To figure this out, let's consider an appropriate experimental design.

Experimentation 42

Experimentation Testing Measurement Metrics 42

AWS Big Data

NOVEMBER 14, 2023

With data streaming, you can power data lakes running on Amazon Simple Storage Service (Amazon S3), enrich customer experiences via personalization, improve operational efficiency with predictive maintenance of machinery in your factories, and achieve better insights with more accurate machine learning (ML) models.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

Domino Data Lab

MAY 8, 2019

Paco Nathan’s latest article features several emerging threads adjacent to model interpretability. I’ve been out themespotting and this month’s article features several emerging threads adjacent to the interpretability of machine learning models. Machine learning model interpretability. Introduction. 2018-06-21).

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

The Unofficial Google Data Science Blog

MARCH 22, 2018

But what if users don't immediately uptake the new experimental version? Background At Google, experimentation is an invaluable tool for making decisions and inference about new products and features. For example, we might want to stop the process if we measure harmful effects early. What if their uptake rate is not uniform?

Experimentation 62

Experimentation Measurement Modeling Statistics 62

The Unofficial Google Data Science Blog

MAY 31, 2016

It is important that we can measure the effect of these offline conversions as well. Panel studies make it possible to measure user behavior along with the exposure to ads and other online elements. Let's take a look at larger groups of individuals whose aggregate behavior we can measure. days or weeks).

Advertising 42

Advertising Testing Sales Statistics 42

The Unofficial Google Data Science Blog

FEBRUARY 29, 2016

Despite a very large number of experimental units, the experiments conducted by LSOS cannot presume statistical significance of all effects they deem practically significant. The result is that experimenters can’t afford to be sloppy about quantifying uncertainty. In statistics, such segments are often called “blocks” or “strata”.

Experimentation 40

Experimentation Metrics Statistics Measurement 40