Occam's Razor

APRIL 21, 2014

The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. We wonder why data people are not loved. :). Finally, and only lastly, I blame the management teams. Tag Management. Six years go by.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JANUARY 2, 2013

Yet so few people have mastered what's already there. Allow me to help you with your resolution of mastering the sanely cool stuff! The stories and examples will hopefully help you intelligently approach your own data in these reports and quickly find insights you can action / share with your management team.

Strategy 159

Strategy Analytics Reporting Metrics 159

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. At this point you should educate your management team on this specificity. " Tag your Bing campaigns. " low.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

MARCH 23, 2010

Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. This instant.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Peter James Thomas

AUGUST 12, 2018

These normally appear at the end of an article, but it seemed to make sense to start with them in this case: Recently I published Building Momentum – How to begin becoming a Data-driven Organisation. A number of factors can play into the accuracy of data capture. Honesty of Data that is captured. Timing issues with Data.

Metrics 49

Metrics Statistics Data Quality Measurement 49

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Ravaging data. Leverage Custom Alerts – Let Data Kick Your Butt Into Action. #3. In-Page Analytics – Re-imagine Traveling Through Data. #5. Poke into the hidden crevices and discover exotic delights.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Jet Global

MAY 1, 2023

By leveraging data analysis to solve high-value business problems, they will become more efficient. This is in contrast to traditional BI, which extracts insight from data outside of the app. that gathers data from many sources. These tools prep that data for analysis and then provide reporting on it from a central viewpoint.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

O'Reilly on Data

MAY 27, 2020

And yet a number or category label that describes a human life is not only machine-readable data. Some students ignore these numbers, Audrey tells me, but for others, their personal score can be a big deal: Some are proud to be officially scored as a precocious reader, and others feel badly when their score tags them as behind the curve.

Risk 354

Risk Testing Measurement Reporting 354

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Since then, as luck would have it, we have more tools, they are smarter, and have richer data-sets. How is competitive intelligence data collected? CI data collection.

Metrics 155

Metrics Reporting IT Advertising 155