Occam's Razor

JULY 5, 2021

Organic Search, got the individual to an optimal page on your site. As you do digital attribution analysis, watch out for Paid Marketers who say they do attribution analysis but only count paid media channels. Work to help them, and your Senior Leaders, understand that this inflates paid marketing’s value well beyond what’s deserved.

Marketing Analytics 148

Marketing Analytics Marketing Analytics Data-driven 148

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. In large measure that is because of the rise of programmatic buying. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

FineReport

MAY 18, 2024

Education benefits from data visualization by enhancing learning experiences through interactive visual aids. In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Smart Data Collective

MAY 31, 2023

One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

FineReport

APRIL 3, 2024

Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users. Dashboards offer immediate visualizations and interactivity, while reports provide in-depth insights that require thorough examination.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

OCTOBER 2, 2019

Analyzing your customer support interactions can also provide insights into the challenges faced by your existing customers. Then use that knowledge to design your marketing campaigns aimed at targeting these target customer segments. Using these insights, you can decide which marketing activities to spend your resources on.

Data-driven 89

Data-driven Marketing Testing Optimization 89