Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. I love it because of the technological coolness and scale it brings. Fewer guesses.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

datapine

FEBRUARY 17, 2023

White label business intelligence or white label analytics is the technology used to customize the appearance of third-party BI software. These tools allow users to change the colors, logo, and font of a BI interface, resulting in a branded analytical experience. But not just that.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Smart Data Collective

MAY 16, 2022

A growing number of companies are using data analytics technology to improve customer engagement. The good news is that data analytics technology can drastically improve your customer engagement strategy. How much can data analytics help companies with their customer service strategy? Adopt personalized services.

Data-driven 137

Data-driven Strategy Big Data ROI 137

Smart Data Collective

MAY 19, 2022

Big data technology is incredibly important in many aspects of modern business. billion on marketing analytics in 2020 alone. Every part of the business is affected by technological advancements, from how we present and scout to how we complete transactions. The sales profession is one of the areas most affected by data.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Smart Data Collective

DECEMBER 2, 2021

More companies are using SMS to expand their reach and capture a larger share of the market. They can be a lot more effective with these strategies if they embrace data analytics, AI and other similar technologies. Big Data is Invaluable to the Future of SMS Marketing. Marketing via text messaging can do both.

Data-driven 100

Data-driven Marketing Strategy Advertising 100

Smart Data Collective

MARCH 11, 2022

Companies frequently use analytical tools to gather customer data from across the organization and provide important insights. Marketing, product development, and customer experience should all benefit from these discoveries. This technology is growing in importance. Customer Retention Analytics.

Customer Analytics 116

Customer Analytics Analytics Key Performance Indicator Big Data 116

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 77

Marketing Data Analytics Analytics Interactive 77

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. The first eye-opening learning for me came from the Google Research team’s post on Learning from Large-Scale Interaction. In orange is a summary of what “Machines” and humans will be optimally suited for in the near-future.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

JUNE 7, 2017

If someone bothers to interact with the post, the posted comment is a spam or totally useless. Which in turn lead to even fewer customer interactions for content posted by brands. Why should your company be on Social Media 5x per day to get a lousy 20 interactions with your brand? They keep posting. Polluting utopia.

Advertising 162

Advertising Marketing B2B ROI 162

FineReport

APRIL 3, 2024

Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users. Dashboards offer immediate visualizations and interactivity, while reports provide in-depth insights that require thorough examination.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

datapine

DECEMBER 4, 2019

Without a doubt, it’s a big technological advancement, and one of the big statistics buzzwords, but the extent to which it is believed to be already applied is vastly exaggerated. The commercial use of predictive analytics is a relatively new thing. Prescriptive Analytics: What should we do?

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

So the material is not designed for IT – but spans business and technology. The fill report is here: Leadership Vision for 2021: Data and Analytics. How do you think Technology Business Management plays into this strategy? D&A is not a technology thought it does use technology. Product Management.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52