Smart Data Collective

JUNE 25, 2021

Marketing metrics dashboard: A reporting tool displaying marketing analytics, KPIs, and metrics using data visualizations is a marketing dashboard. These dashboards are designed to provide teams with a real-time window into marketing performance.

Dashboards 93

Dashboards Metrics Marketing Key Performance Indicator 93

Smart Data Collective

JULY 24, 2023

We will also cover some of the changes brought on by data analytics. Increased Fan Engagement Social media platforms have become the go-to destination for sports fans seeking instantaneous updates and real-time interactions. Analytics technology has been highly valuable for sports brands trying to reach global audiences.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Smart Data Collective

MARCH 31, 2020

And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach. James Paine, the founder of West Realty Advisors, compiled a list of case studies on companies using big data and AI to get more value for their marketing campaigns.

Marketing 91

Marketing Advertising Big Data ROI 91

bridgei2i

JULY 21, 2020

He has extensive experience in developing Integrated Business Programs and leading enterprise-level initiatives on different frontiers like sales, marketing, operations, and supply chain analytics. And today, we have with us an industry leader and CPG veteran, Mukesh Saharan. That’s a big change they’re noticing.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Sisense

JUNE 17, 2021

Marketing has many goals: to build creative, inspiring work that burrows its way into the minds and memories of consumers; to generate sales; to increase awareness of a company or product … the list goes on and on. Could data analytics have helped? Think consumers are just mindlessly buying products? Think again. Absolutely.

Marketing 52

Marketing Interactive Metrics Advertising 52

datapine

FEBRUARY 17, 2023

This branch of analytics goes a step further from white label BI due to the context: embeddable analytics are a set of capabilities integrated into systems that already function or exist (CRMs, ERPs, etc.), Moreover, 93% of people within applications teams are currently using embedded business analytics.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Occam's Razor

MAY 27, 2015

As in, " You have to prove store sales from a See or a Think strategy before we invest in smart marketing." It is represented by 90% of the data budget invested in Agencies and Consultants driving implementation and re-implementation and hyper-customization of the code. Data is important.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

bridgei2i

JUNE 3, 2020

Demand for minimal physical interaction/low human touch products: Due to the risk of infection, customers want to pick up products with minimal human contact. Companies need to design frameworks to evaluate impact on base sales for the next year. Hence takeaway/ready-to-eat food has scored over fast food counters/restaurants.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Smart Data Collective

MARCH 11, 2022

It contains customer service interactions, emails opened, and customer satisfaction scores. Customer effort, often known as a Customer Effort Score, describes how much effort a customer puts during support interactions. This could include social media interactions, customer service channels, or survey data.

Customer Analytics 119

Customer Analytics Analytics Key Performance Indicator Big Data 119

Smart Data Collective

MAY 16, 2022

How Can You Use Data Analytics for Better Customer Engagement? Customer engagement refers to interactions with consumers through different channels to build better relationships. You could host contests, giveaways, provide customer service, and interact with your current and new consumers on these platforms.

Data-driven 137

Data-driven Strategy Big Data ROI 137

Smart Data Collective

DECEMBER 2, 2021

The strategy is going to be even more effective if you know how to use data analytics technology to optimize your campaign. Data-Driven Text Message Marketing Encourages Engagement and Interaction. To boost engagement via SMS, use quizzes, polls, and other strategies to encourage interaction and build customer loyalty.

Data-driven 101

Data-driven Marketing Strategy Advertising 101

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

MARCH 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Do fully featured trials or interactive demos work better on the website? What is the effect of our mobile paid search strategy on our offline sales? You can sign up here – all revenues are donated to charity.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Smart Data Collective

MAY 31, 2023

Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. However, who is data points are not enough on their own.

Marketing 78

Marketing Data Analytics Analytics Interactive 78

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Why the implications are far deeper for humanity than we imagine. This progress is so very cool.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Sisense

MAY 18, 2021

Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

FineReport

APRIL 3, 2024

Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users. Dashboards offer immediate visualizations and interactivity, while reports provide in-depth insights that require thorough examination.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Andrew White

JANUARY 11, 2021

The most important education/familiarity (as you ask it) in my view is to understand or be intrigued with how humans take decisions; a desire to learn how we think and behave; and a working knowledge for how a business outcome, process and data interact. Yes, prescriptive and predictive analytics remain very popular with clients.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52