Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Every part of the business is affected by technological advancements, from how we present and scout to how we complete transactions. Sales automation is a pot of gold for marketing and sales organizations aiming to increase productivity and profitability. Companies spent $2.8

Sales 133

Sales Big Data Cost-Benefit Marketing 133

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. IBM Watson is the leader in this segment, following by Google and Facebook that are rapidly building systems to tackle this market. In fact, the market size is expected to reach $6.0 in the last 5 years.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

datapine

MAY 28, 2019

From Fortune 100 companies to small business owners, BI tools and technology are becoming the standard to oversee historical, present, and future data of business operations. Ultimately, this will bring a solid level of understanding and indispensable potential that business users could implement in their own working environment.

Business Intelligence 317

Business Intelligence KPI Dashboards Reporting 317

Jen Stirrup

SEPTEMBER 19, 2019

360 Orlando and I’m presenting a workshop on From Business Intelligence to Business Analytics with the Microsoft Data Platform. Data becomes relevant for decision making when we start to use it properly, so this workshop will demonstrate the use of analytics for real-life use cases. Power BI and Marketing Data.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Is the Idea of Marketing Utopia Permanently Dead? Bottom-line.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Or, sign up for my weekly newsletter: The Marketing < > Analytics Intersect ).

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

JULY 13, 2017

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. 4: Interactivity With Insightful End-Points. I've used them to simplify the presentation of complex topics. 2: If Complex, Focus! 3: Venn Diagrams FTW!

Visualization 124

Visualization Strategy Interactive Statistics 124

bridgei2i

JUNE 3, 2020

Based on our conversations with clients, analysts, and market research experts, here are some insights into the emerging trends and outlook for the CPG and CTD sectors over the next few months. Digital Employee Engagement: With its Talent Analytics solutions, BRIDGEi2i can help companies with their digital talent development programs.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

bridgei2i

JULY 21, 2020

He has extensive experience in developing Integrated Business Programs and leading enterprise-level initiatives on different frontiers like sales, marketing, operations, and supply chain analytics. Listen Now BRIDGEi2i presents a podcast on the changing SCM landscape in the aftermath of COVID-19.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

Occam's Razor

JUNE 6, 2007

Immediately actionable web analytics (your biggest worries covered). In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations.

Analytics 60

Analytics Metrics Marketing Dashboards 60