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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

How Can Machine Learning Boost Your Social Media Marketing ROI? You get instant feedback from customers and potential customers and use AI to engage with them more easily Social media is an excellent way to interact with customers, especially if you’re a small business.

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Big Data Helps Improve ROI of Trade Show Marketing

Smart Data Collective

One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively. These eye-catching displays, which ranged from life-size product reproductions to interactive inflatable constructions, were crucial parts of booth designs that helped firms stand out in a crowded market.

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5 key metrics for IT success

CIO Business Intelligence

IT leaders are drowning in metrics, with many finding themselves up to their KPIs in a seemingly bottomless pool of measurement tools. To name a few — products and services that are delivered on time and on budget, and overall IT ROI.” You have to have a good measure of which teams need to move fast and what they are really achieving.”

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What’s Your Data Governance ROI? Here’s What to Track

Alation

The role of monitoring, measuring, and metrics So, you’ve got the first step done; you’ve implemented data governance and everyone in your organization is on board. But, only 50% of leaders surveyed said that they measure their data governance systems at all. Success can evolve over time – and with it what you measure.

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The Ultimate Guide to Modern Data Quality Management (DQM) For An Effective Data Quality Control Driven by The Right Metrics

datapine

5) How Do You Measure Data Quality? In this article, we will detail everything which is at stake when we talk about DQM: why it is essential, how to measure data quality, the pillars of good quality management, and some data quality control techniques. Industry-wide, the positive ROI on quality data is well understood.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

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Common Business Intelligence Challenges Facing Entrepreneurs

datapine

1) Too expensive and hard to justify the ROI of BI. They also need these tools to generate a true ROI. The right business intelligence tool is a much easier ROI to sell. It is time to save valuable staff resources and walk away from static spreadsheets by using interactive dashboards. 2) Lack of company-wide adoption.