Smart Data Collective

JUNE 25, 2021

They must make sure that their marketing strategy is operating effectively. However, the question they have to ask is how they can evaluate their marketing efforts, whether social, digital, email, or even PR. It is no longer safe to indulge in guesswork about marketing strategies. It has a lot more to that.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. Why evolve the strategy now? Some recent events made me wonder what the best strategy for a business is. My goal is to get you promoted, you are going to love it. Unselfishness.

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Wait a minute. Most important KPI? No siree, Bob! Take IVT as an example. It is such a niche obsession. Consider that Display advertising is a tiny part of your budget. A tiny part of that tiny part is likely invalid. The law of God.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MARCH 7, 2022

In our world – marketing research and analytics – that word has come to represent data puking. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You are explaining the performance. In the 807,150 (!) Go for insights! The Problem.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Sisense

JUNE 22, 2021

The pandemic revealed new buyer behavior that emphasized a self-directed discovery and education journey, forcing marketers to increase their touchpoints across channels and devices, complicating attribution. With MTA models, marketers have a better understanding of which touchpoints are influential through the entire journey.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

FineReport

APRIL 3, 2024

Text Boxes and Tooltips: Dashboards feature standalone text boxes and tooltips to offer contextual information about visualized data, enriching user understanding and interpretation of analytics results. Top BI Dashboard Tools 5.1 Anchored by Power Query, it facilitates seamless data importation, cleansing, and reshaping.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

datapine

MAY 9, 2019

By gaining the ability to understand which datasets are relevant to particular goals, strategies, and initiatives in your organization, you’ll be able to identify trends or patterns that will help you make significant improvements in a number of key areas within the organization. This slow thinking system is very accurate.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270