Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Visual marketing dashboards are prime examples of using big data effectively in marketing. It is no longer safe to indulge in guesswork about marketing strategies.

Dashboards 90

Dashboards Metrics Marketing Key Performance Indicator 90

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Traditional marketing attribution will tell you that the email campaign converts the best and that you should drop the rest. Get a unified view of all your marketing data sources. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

datapine

MAY 9, 2019

The key point here is that experts in a field are able to recognize and use vastly more information at once using their fast-thinking system than amateurs can. This slow thinking system is very accurate. However, it can only process so much information at any one time and requires a lot of energy. Fast But Error-Prone. Learn here!

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

APRIL 18, 2023

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations.

Marketing 98

Marketing Data Analytics Analytics Advertising 98

Smart Data Collective

MARCH 11, 2022

One of the most important is in the field of marketing. Therefore, you need sophisticated customer analytics to analyze complex customer behavior. This article will go over the concept of customer service analytics and some of the uses and advantages it could provide to a business. What Is Customer Service Analytics?

Customer Analytics 116

Customer Analytics Analytics Key Performance Indicator Big Data 116

Occam's Razor

MARCH 7, 2022

In our world – marketing research and analytics – that word has come to represent data puking. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You are explaining the performance. In the 807,150 (!) Go for insights! The Problem.

Key Performance Indicator 101

Key Performance Indicator Strategy Marketing Publishing 101

Occam's Razor

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Wait a minute. Most important KPI? No siree, Bob! Take IVT as an example. It is such a niche obsession. Consider that Display advertising is a tiny part of your budget. A tiny part of that tiny part is likely invalid. The law of God.

KPI 127

KPI Advertising Metrics Measurement 127