Mark Raskino

NOVEMBER 1, 2021

A Fortune magazine article told how then CEO of IBM Sam Palimsano was keen on it, and how he and his his avatar were already hanging out in virtual world meetings. Here are five reasons the tech optimism has been thrashed out of me on the idea of mass business VR, and I argue it just isn’t going to happen anytime soon.

Visualization 122

Visualization Software Interactive Optimization 122

IBM Big Data Hub

AUGUST 15, 2023

In 2023, TCS was selected to FORTUNE® magazine’s list of the World’s Most Admired Companies. Moving some of the AS400 and AIX workloads to Power Virtual Server platform is proving to be really beneficial and optimal for enterprises.”

Consulting 64

Consulting Cost-Benefit Digital Transformation Testing 64

Smart Data Collective

JULY 4, 2022

An article published in ED Tech Magazine last month discussed some of these developments. Organizations, on the other hand, can actively utilize resources to achieve optimal training ROI. The emergence of the metaverse opens up a whole new realm of possibilities for learning and development. Mobile Learning.

Data-driven 127

Data-driven Big Data Interactive Recreation/Entertainment 127

Smart Data Collective

APRIL 5, 2019

Keyword optimization is one of thec and is helped massively by data analytics. For instance, if data shows that a specific page on the website is receiving high levels of traffic, the company then knows to optimize this page with relevant and high-volume search terms.

Data Analytics 78

Data Analytics Management Analytics Advertising 78

CDW Research Hub

NOVEMBER 4, 2020

This year’s Triple Crown Award winners are featured in the recent issue of CRN Magazine and can be viewed online at www.crn.com/triplecrown. About Sirius Computer Solutions, Inc.

Consulting 52

Consulting Marketing Optimization Technology 52

Smart Data Collective

NOVEMBER 14, 2019

The subscription-based business model is no longer the preserve of magazines and home security systems. In order for these operations to be profitable and sustainable, however, they require constant optimization. If you get the right data in hand, it becomes a lot easier to know which direction to take.

Metrics 65

Metrics Key Performance Indicator Cost-Benefit Optimization 65

Smart Data Collective

APRIL 1, 2021

Instead of making traditional promotion magazines, they can create eBook online to demonstrate their product portfolio. Big data has produced effective results for companies to devise the right pricing strategies and optimize profits. Big data has enabled brands to target customers through geo-fencing.

Big Data 109

Big Data Marketing Data-driven ROI 109

Andrew White

APRIL 2, 2020

In the Economist magazine March 21-27th, 2020, there were a couple of articles that I found fascinating. The main article explored the role of cash in the current humanitarian and economic crisis. The cash crunch that firms face is real and is going to change many of our lives. Perhaps forever.

B2B 52

B2B Recreation/Entertainment Optimization Strategy 52

CDW Research Hub

OCTOBER 7, 2019

This year’s Triple Crown Award winners will be featured in the October issue of CRN Magazine and can be viewed online at www.crn.com/triplecrown. About Sirius Computer Solutions, Inc.

Consulting 45

Consulting Optimization Technology Strategy 45

Smart Data Collective

DECEMBER 19, 2022

The magazine names them among its fastest-growing companies among America’s private companies. It automates tasks, streamlines daily operations, and optimizes workflows to help treatment centers improve the quality of care. Document management, knowledge exchange, patient portal, and more are all included. RXNT Software.

Software 116

Software Technology Insurance Cost-Benefit 116

Jet Global

FEBRUARY 18, 2020

Previously, executives often relied on “squishy metrics” to prove they were generating revenue, reducing costs, optimizing CapEx or OpEx, or retaining customers. I think a lot of business leaders see AI on the cover of a magazine, read a brief article about it, and never really grasp why or how it could benefit the business.

Data-driven 64

Data-driven Machine Learning Cost-Benefit ROI 64

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. Optimize your Do content to meet the challenges of digital – mobile and desktop. Thing One. That Q is really important.

Measurement 158

Measurement Marketing Metrics Strategy 158

CIO Business Intelligence

MARCH 18, 2022

If you find yourself uninspired by your current job or you’re having trouble standing out from the crowd in your job search, hiring a career coach can help you find your optimal career path, shape up your resume, and plot your next move. Get a leg up with our free tech resume samples and expert advice. ].

Consulting 93

Consulting Marketing Advertising Cost-Benefit 93

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. It is possible to specifically nail down every incremental dollar added to the bottom-line of adding YouTube to your Search campaigns and then adding radio campaigns and then adding magazine ads and then adding Twitter. We have to do Email Marketing. We have to do Paid Search.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. I'm curious to see the evolution of Optimal, a startup working on a similar solution.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

SEPTEMBER 24, 2012

So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. Time to dive deeper.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JUNE 25, 2012

Though Europe is our primary focus, regardless of where you are located you'll learn about web privacy, data collection, optimal tool decisions and how best to plan your data strategy. In this post I want to cover the second issue, implications of some of the still-evolving EU cookie regulations. This is quite inadvisable.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

DECEMBER 22, 2008

For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. How do I know that it was a tv ad that drove you to the site or a magazine article or a banner by the side of a road etc. Why should care about offline at all?

Analytics 122

Analytics Measurement Marketing Strategy 122

CIO Business Intelligence

FEBRUARY 6, 2023

That role, and his work automating parts of Turner’s project planning process, earned him a place on the March 15, 1999, cover of CIO magazine , CIO.com’s predecessor. It’s also the time to “get your back office synergized, and payroll centers and accounting offices optimized.”

Digital Transformation 98

Digital Transformation Manufacturing Software Strategy 98

CDW Research Hub

JUNE 5, 2019

The Equifax breach cost the company over $4 billion in total, according to Time Magazine. Sirius can help safeguard your data and assets by advancing your security program and optimizing your overall IT risk management strategy. Show Me the Money. Don’t fall into the “it won’t happen to me” mentality.

Statistics 72

Statistics Risk Management Finance Risk 72

Occam's Razor

APRIL 30, 2018

to solve for your little piece and optimize for a local maxima. Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. It’s so easy for each little piece (you!) Was that a great ad?

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

FEBRUARY 3, 2014

I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? They like simple things. You do the same thing.

Marketing 149

Marketing Analytics Advertising Measurement 149

Smart Data Collective

AUGUST 21, 2019

You can use big data to segment customers, identify growing market opportunities and optimize campaigns far more effectively. By selling something like a magazine subscription or weekly meal plan, you can continue to make money off of your products on a regular basis. Big data can play a huge role in marketing any of these products.

Big Data 78

Big Data Sales Marketing Predictive Analytics 78

Occam's Razor

FEBRUARY 28, 2017

Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Or, worry a ton about the three ad levers you can pull, Content, Targeting, Bids, to ensure you are optimizing for the max leads you can get.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. How about magazines? Programmatic platforms are a panacea. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. We still believe in and live in the world of "shout marketing", the thing we have practiced on tv and radio and magazines all our lives. Be it creating optimal customer experiences. Television. Yet we accept it. It is not that we don't mean well.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

JANUARY 9, 2012

How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile. Why doesn't everyone do that already? Heads roll.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

AUGUST 28, 2017

A recent incredible article on this topic is in my beloved New Yorker magazine: A.I. While I look at the future with optimism (even 150 years out for humans), what I’m most excited about is what Machine Learning and Deep Learning can do for us today. VERSUS M.D. You *should* read it. Ok, ok, ok, but what about the now? Professional).

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. These new channels, Twitter and Facebook and YouTube and Tumblr and, yes, even blogs, are very distinct customer / participant experiences.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

JANUARY 28, 2013

But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. There are 11 other things you should consider for your landing page optimization strategy: 1. and eminently affordable ones like Optimizely and Visual Website Optimizer to run experiments that will prove I'm right.

Marketing 164

Marketing Insurance Visualization IT 164

Domino Data Lab

FEBRUARY 4, 2019

A series of debates in literature, editorials, lectures, magazine articles, film, etc., Oudeyer and Twomey separately describe processes for curiosity-driven exploration which have parallels in A* search and heuristic optimizations for gradient descent. Let’s roll the clock back ~65 years. You’ll need to read the papers.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

JUNE 28, 2011

For most brands that, thus far, has simply translated to: "Oh we shout at people via TV, Magazines, Radio etc, what is the best way to shout via these new channels." " Sub-optimal on so many fronts. Conversation Rate. Social Media is all the rage. Tweeting, Facebooking, Blogging, YouTubing. " Sad. Heartbreaking.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Data Science 101

NOVEMBER 7, 2023

Definitely, I’ve always been writing little stories and had published a travel article in sky & telescope magazine as a teen. I was an editorial intern at a magazine group in Toronto (before all the funeral stuff), and had printed my own book of poetry thanks to the book machine at the local library in Nanaimo.

Publishing 59

Publishing Software Risk Optimization 59

Occam's Razor

APRIL 23, 2012

Choose the wrong one and they'll create self-serving, sub optimal, non-competitive, tear-inducing outcomes that will, slowly over time, bleed the business to death. You do sub optimal things. over multiple visits by the same person by incentivizing you to behave optimally, in sync with your customers and at their speed.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

NOVEMBER 2, 2015

When you search for them, if you find them, you end up on sub-optimal landing pages. As with all other Social Networks below, let's take a look at some B2B examples (good and un-good), some B2C examples (good and un-good) and arrive at the optimal answer. We all know that Page Likes is a profoundly sub-optimal metric.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

By lowering your bounce rate all you managed to accomplish is get your ads created and targeted properly and optimize the landing pages. It incentivises sub optimal behavior in your employees/agencies. My hypothesis is that TV/Radio/Magazines have created this bad habit. Takes three months. Stop obsessing about bounce rate.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 9, 2015

Other tools, can provide more dimensions including children, political leanings, ethnicity etc… You can see how this might be a lot more interesting for a magazine or content sites, and perhaps a lot less to other types of businesses. On that note… If you search through the 300 posts I've written thus far (this one is 301!)

Metrics 155

Metrics Reporting IT Advertising 155