Smart Data Collective

JULY 4, 2022

An article published in ED Tech Magazine last month discussed some of these developments. It uses powerful analytics, confidence-based evaluations, and pre-learning tests to assist businesses in avoiding the pitfalls of generic learning. Organizations, on the other hand, can actively utilize resources to achieve optimal training ROI.

Data-driven 127

Data-driven Big Data Interactive Recreation/Entertainment 127

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. It is pronounced the more test.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. Silly not in their eyes, silly in my eyes. Takes three months.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. but commitment to uniqueness is inconsistent. Why is this? They like simple things.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

APRIL 30, 2018

to solve for your little piece and optimize for a local maxima. They don’t result in taking the entire business strategy or the complete customer journey. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. Can we test different spending levels in that market?

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. The company truly has a portfolio strategy when it comes to marketing. Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. People in the test regions will participate in our hypothesis testing.

Measurement 119

Measurement Advertising Testing Marketing 119

CIO Business Intelligence

MARCH 18, 2022

If you find yourself uninspired by your current job or you’re having trouble standing out from the crowd in your job search, hiring a career coach can help you find your optimal career path, shape up your resume, and plot your next move. Get a leg up with our free tech resume samples and expert advice. ].

Consulting 101

Consulting Advertising Marketing Cost-Benefit 101