Occam's Razor

JULY 6, 2015

Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit.

Measurement 158

Measurement Marketing Metrics Strategy 158

CDW Research Hub

OCTOBER 7, 2019

This year’s Triple Crown Award winners will be featured in the October issue of CRN Magazine and can be viewed online at www.crn.com/triplecrown. About Sirius Computer Solutions, Inc. With over 2,600 employees, multiple offices across the U.S.,

Consulting 45

Consulting Optimization Technology Strategy 45

CIO Business Intelligence

MARCH 18, 2022

If you find yourself uninspired by your current job or you’re having trouble standing out from the crowd in your job search, hiring a career coach can help you find your optimal career path, shape up your resume, and plot your next move. Get a leg up with our free tech resume samples and expert advice. ].

Consulting 94

Consulting Marketing Advertising Cost-Benefit 94

Occam's Razor

MAY 5, 2016

Take thi second example from Forbes magazine on mobile… They are absolutely well within their rights to create a firewall around their site for people who use ad blockers… But think about their text in green for a moment. I'm curious to see the evolution of Optimal, a startup working on a similar solution.

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. The company truly has a portfolio strategy when it comes to marketing. It is possible to compute incrementality of adding or removing marketing strategies. We have to do Email Marketing. We have to do Paid Search. We have to have a robust Affiliate network. We have to do Social Media.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

SEPTEMBER 24, 2012

So to imply the ROI in Step 4 is sub-optimal. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents. It is cute.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

JUNE 25, 2012

Though Europe is our primary focus, regardless of where you are located you'll learn about web privacy, data collection, optimal tool decisions and how best to plan your data strategy. Adjust your data analysis strategy accordingly. Since this is not a blog about legal issues (and I'm not a lawyer!)

Data Collection 130

Data Collection Advertising Metrics Reporting 130

CIO Business Intelligence

FEBRUARY 6, 2023

That role, and his work automating parts of Turner’s project planning process, earned him a place on the March 15, 1999, cover of CIO magazine , CIO.com’s predecessor. First get your IT right: your network, infrastructure, security, collaboration tools, and cloud strategy,” he says. Then tackle the business side of things.

Digital Transformation 98

Digital Transformation Manufacturing Software Strategy 98

Occam's Razor

DECEMBER 22, 2008

For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. I have never known a better strategy then to understand and align yourself with the largest money maker in your company (and no its not online). Sure you are.

Analytics 122

Analytics Measurement Marketing Strategy 122

Occam's Razor

FEBRUARY 3, 2014

Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. I have TV for shouting, I have Facebook for Social, I have Vogue magazine because my wife reads it, I have Google for Search. Why is this? They like simple things.

Marketing 149

Marketing Analytics Advertising Measurement 149

CDW Research Hub

JUNE 5, 2019

The Equifax breach cost the company over $4 billion in total, according to Time Magazine. Sirius can help safeguard your data and assets by advancing your security program and optimizing your overall IT risk management strategy. Show Me the Money. Don’t fall into the “it won’t happen to me” mentality.

Statistics 72

Statistics Risk Management Finance Risk 72

Occam's Razor

APRIL 30, 2018

to solve for your little piece and optimize for a local maxima. They don’t result in taking the entire business strategy or the complete customer journey. The teams naturally gravitate towards optimization and measurement that spans their individual mini-universes. You win (bonus/promotion/award). Was that a great ad?

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. How about magazines?

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Smart Data Collective

AUGUST 21, 2019

Understanding the Nature of Digital Products and Building a Data Strategy Around Them. You can use big data to segment customers, identify growing market opportunities and optimize campaigns far more effectively. You need to keep all of this in mind when developing a big data strategy for your eCommerce business.

Big Data 78

Big Data Sales Marketing Predictive Analytics 78

Occam's Razor

FEBRUARY 28, 2017

Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JUNE 1, 2010

Or for that matter magazines or newspapers or radio. We still believe in and live in the world of "shout marketing", the thing we have practiced on tv and radio and magazines all our lives. There are two specific strategies I recommend. Allow you customers to teach you new and effective marketing strategies.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

AUGUST 28, 2017

Why the scale at which we can (/have to) solve the problems is already well beyond the grasp of the fundamental strategy most companies follow: We have a bigger revenue opportunity, but we don’t know how to take advantage? A recent incredible article on this topic is in my beloved New Yorker magazine: A.I. VERSUS M.D. Professional).

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

NOVEMBER 24, 2009

When it comes to marketing because of the old world thinking from the worlds of sTelevision and Magazines, and when it comes to measurement because of the world of traditional web analytics. When I use Klout I simply pick the metrics that are most important to my own twitter strategy. Your strategy might be different.

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

JANUARY 28, 2013

A really nice way to do a multi-channel strategy. But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy).

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

APRIL 23, 2012

Choose the wrong one and they'll create self-serving, sub optimal, non-competitive, tear-inducing outcomes that will, slowly over time, bleed the business to death. You do sub optimal things. over multiple visits by the same person by incentivizing you to behave optimally, in sync with your customers and at their speed.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. If you have an effective Care content strategy, some Social Networks can solve for Care as well. Big mistake. Human vs. Business.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. Silly not in their eyes, silly in my eyes. Takes three months.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Social Strategy Effectiveness. Their listening posts simply can't accommodate for the low signal in all the noise, no matter how many of the eight CI data collection strategies they use.

Metrics 155

Metrics Reporting IT Advertising 155

Edwin Chen

SEPTEMBER 29, 2011

Fortune Magazine 0.389. Wired (magazine) 0.316. Google Social Strategy 0.453. Search Engine Optimization (SEO) 0.398. The Mission (San Francisco neighborhood) 0.427. iPhone Applications 0.416. Asana 0.413. Monetization 0.412. Repetitive Strain Injury (RSI) 0.4. IDEO 0.398. Spotify 0.397. San Francisco Giants 0.396.

Finance 81

Finance Interactive Machine Learning Marketing 81