Occam's Razor

FEBRUARY 7, 2022

You are likely aware that there are entire sub-cultures (and their attendant Substacks) dedicated to the most granular ideas around experimentation (usually of the landing page optimization variety). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Experimentation 101

Experimentation Testing Optimization Marketing 101

Sisense

JANUARY 22, 2021

Therefore, let’s see how ML models in asset management and optimal portfolio trading produce actionable insights. Analytics must cope with both structured and unstructured data to achieve optimal results. Turning data into actionable insights is where BI and data analytics platforms like Sisense shine.

Machine Learning 52

Machine Learning Unstructured Data Forecasting Advertising 52

Sisense

JUNE 22, 2021

“As marketers, we’re still stuck with the old ways of thinking that our campaigns must be perfect and have fixed goal posts,” John said. We have to adopt iterative and agile learning methods for campaigns, and we can do this with marketing analytics. Data-driven marketing is a long game. Time decay.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

FineReport

APRIL 3, 2024

Comprehending the distinctions between BI dashboards and reports is crucial for optimizing their effectiveness in data analysis and decision-making processes. Its interactive dashboards and self-service analytics streamline intricate data, ensuring accessibility for users regardless of their technical proficiency. Try FineBI Now 5.3

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Every part of the business is affected by technological advancements, from how we present and scout to how we complete transactions. In this article, we will discuss how sales automation works and how to use automation to optimize your sales process. Companies spent $2.8

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Smart Data Collective

AUGUST 31, 2021

Chances are, many people were unable to see it the first time you posted it, and some didn’t like the type presented to them. Google came up with its Trends page , a data mining page where marketers can find how successful their keyword ideas are in the industry. Make your landing pages highly targeted. This is a huge mistake.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

Sisense

JUNE 15, 2021

The evolution of BI and the self-service, data-democratized era we’re living in helped lay the groundwork, but only infusing analytics into workflows can take this to the next level. Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish. Download whitepaper. Download whitepaper.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52

datapine

DECEMBER 4, 2019

Nevertheless, predictive analytics has been steadily building itself into a true self-service capability used by business users that want to know what future holds and create more sustainable data-driven decision-making processes throughout business operations, and 2020 will bring more demand and usage of its features.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

bridgei2i

JULY 21, 2020

And on top of that, automated data provided by, let’s say, Google mobility data, the data provided by John Hopkins – All of these can actually together give you very interesting insights about how much is the category growth expected as well as internally, how do you optimize your resources. Melita: Very well put, Mukesh.

Enterprise 95

Enterprise Digital Transformation Sales Forecasting 95

bridgei2i

JUNE 3, 2020

To manage the emerging and unforeseen challenges, companies need to invest in data ecosystems, analytics capabilities, and tools that can help accelerate their digital transformation journeys, for business continuity in the present and resilience for the future. Preferences have changed in favour of local products, news and content.

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

Occam's Razor

JULY 13, 2017

I've used them to simplify the presentation of complex topics. Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. How do you present them? I love the presentation of the ideas and the fact that Experts were brought in to give valuable context. Strategy 3: Venn Diagrams FTW!

Visualization 124

Visualization Strategy Interactive Statistics 124

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. The Promise of Marketing Utopia. I hate pimping (what marketing has come to be). Proper end-to-end user and business optimization. Bottom-line.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Optimal Starting SCOTUS Starting Points. The brilliant Jeffrey Sachs systematically presents context you'll be glad you've heard. I have alerts for them.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

AUGUST 28, 2017

I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. While I look at the future with optimism (even 150 years out for humans), what I’m most excited about is what Machine Learning and Deep Learning can do for us today. Ok, ok, ok, but what about the now? Professional).

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Occam's Razor

JUNE 6, 2007

In 480 pages the book goes from from beginner's basics to a advanced analytics concepts. Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. You'll significantly speed up your own analytics and decision making journey.

Analytics 60

Analytics Metrics Marketing Dashboards 60