Smart Data Collective

OCTOBER 2, 2019

According to a recent Adobe report , marketers have identified data-driven marketing as the most important business opportunity for 2019. That clearly indicates the importance that marketers give to data and why you should too. If your marketing initiatives are backed by data, they will have much higher success rates.

Data-driven 89

Data-driven Marketing Testing Optimization 89

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO. The foundation of each SEO optimization is keyword research.

Data Analytics 124

Data Analytics Analytics Data-driven Marketing 124

CIO Business Intelligence

JANUARY 15, 2024

For some, the increases were dramatic — 15% of respondents reported more than 15%, and a further 28% reported increases between 5% and 15%. Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.

Sales 105

Sales Software Forecasting Statistics 105

FineReport

MAY 18, 2024

Applications in Various Fields In Business , data visualization is used for sales analysis , market forecasting, and performance KPI tracking. For instance, in financial analysis, line plots are utilized to track stock prices over specific periods, enabling analysts to identify market trends efficiently.

Visualization 52

Visualization Interactive Cost-Benefit Dashboards 52

Smart Data Collective

SEPTEMBER 17, 2023

Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 We have talked extensively about the benefits of data analytics in SEO. billion in 2021 to $6.4 billon by 2026.

Data mining 107

Data mining Cost-Benefit Marketing Big Data 107

AWS Big Data

JUNE 27, 2023

iostudio is an award-winning marketing agency based in Nashville, TN. Modernized analytics and reporting At iostudio, we faced the challenge of modernizing our government client’s static recruitment marketing analytics solution. This makes protecting customer data even more important.

Metrics 98

Metrics Dashboards Interactive Visualization 98

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. PPC marketing would be infeasible in 2021 without analytics.

Analytics 120

Analytics Marketing ROI Testing 120

Occam's Razor

MAY 5, 2016

Setting Google Analytics front end elements (custom dimensions, advanced segments). Five Reports and KPIs that deliver critical insights from ad blocking behavior. I'm curious to see the evolution of Optimal, a startup working on a similar solution. Let now go and configure the Google Analytics front-end.

Metrics 103

Metrics Reporting Analytics Advertising 103

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Traditional marketing attribution will tell you that the email campaign converts the best and that you should drop the rest. Get a unified view of all your marketing data sources. Learn more.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Google Optimize will be one of your BFFs in this quest. 2019's the year you get serious about serious analytics.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Smart Data Collective

MAY 3, 2022

Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. Data analytics technology helps companies establish better price points.

Data Analytics 90

Data Analytics Analytics Big Data Sales 90

CIO Business Intelligence

APRIL 19, 2022

Jobs in technology are plentiful, as evidenced by the nearly 388,000 postings in February, according to a report from CompTIA. Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. million in 2020 to 51.1 million in 2021.

IT 98

IT Cost-Benefit Strategy Consulting 98

datapine

AUGUST 14, 2019

Companies surely need data scientists to help them empower their analytics processes, build a numbers-based strategy that will boost their bottom line, and ensure that enormous amounts of data are translated into actionable insights. But being an inquisitive Sherlock Holmes of data is no easy task.

Data Science 214

Data Science Statistics Business Intelligence Visualization 214

Smart Data Collective

APRIL 2, 2021

There are a lot of data analytics tools like Google Trends and data mining tools that use market data from sites like IBIS to figure out which products are in most demand. However, you can use data analytics to optimize an ecommerce strategy, it is important to understand the principles in more detail. Source: Statista.

Big Data 79

Big Data Marketing Sales Data mining 79

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. This post covers five of these heartbreaking misses in the broader framing.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Hour-by-hour report please. :)? , Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. If there is anything you can measure, even with your broken analytics implementation, do that first.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). 2: The Secret to Content Marketing Success. It should be.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

bridgei2i

JUNE 3, 2020

Based on our conversations with clients, analysts, and market research experts, here are some insights into the emerging trends and outlook for the CPG and CTD sectors over the next few months. Digital Employee Engagement: With its Talent Analytics solutions, BRIDGEi2i can help companies with their digital talent development programs. .

Manufacturing 52

Manufacturing Forecasting Uncertainty Digital Transformation 52

datapine

FEBRUARY 17, 2023

If you want to learn more about how all these elements work together, check our complete guide on white label reports right here! Your Chance: Want to benefit from professional white labeled analytics? Moreover, 93% of people within applications teams are currently using embedded business analytics.

Analytics 191

Analytics Cost-Benefit Dashboards Business Intelligence 191

Occam's Razor

JUNE 6, 2007

You'll significantly speed up your own analytics and decision making journey. How should you approach web analytics? What should you worry about when selecting a web analytics tools? What's the optimal organization structure (and who should own web analytics!)? What to look for in great web analysts?

Analytics 60

Analytics Metrics Marketing Dashboards 60

Smart Data Collective

MAY 19, 2022

billion on marketing analytics in 2020 alone. Due to the benefits of automated technologies powered by artificial intelligence and data analytics, sales staff may now concentrate on the most vital aspects of the sales cycle. There are many email marketing software that enables you to automate your emails.

Sales 133

Sales Big Data Cost-Benefit Marketing 133

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Or, sign up for my weekly newsletter: The Marketing < > Analytics Intersect ).

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Smart Data Collective

AUGUST 31, 2021

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Why You Need to Focus on Data-Driven Content Marketing.

Data-driven 122

Data-driven Marketing Big Data Advertising 122

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Is the Idea of Marketing Utopia Permanently Dead? Bottom-line.

Advertising 162

Advertising Marketing B2B ROI 162

Sisense

JUNE 15, 2021

Marketing can be one of the most data-driven departments in a company, regardless of industry. That being said, not every marketing org is making the best use of the data at its disposal. A key mandate for CMOs is to drive analytics adoption across the marketing org. Download whitepaper.

Analytics 52

Analytics Data-driven Marketing Key Performance Indicator 52

FineReport

APRIL 3, 2024

This chapter thoroughly explores BI dashboard tools, providing a comprehensive comparison of leading options in the market. Conversely, reports provide in-depth analysis suited for detailed examinations and data exploration. Depth: Dashboards offer rapid insights, while reports delve into intricate details.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

datapine

DECEMBER 4, 2019

Each year, we hear about buzzwords that enter the community, language, market and drive businesses and companies forward. Prescriptive Analytics: What should we do? Prescriptive analytics takes the next step but also analyzes and includes action. In fact, the market size is expected to reach $6.0 in the last 5 years.

Business Intelligence 212

Business Intelligence Prescriptive Analytics Analytics Predictive Analytics 212

Andrew White

JANUARY 11, 2021

What is unique about the D&A Leadership Vision is that it crossed over into business since for many organizations, the CDO reports into the CEO or COO (as examples). The fill report is here: Leadership Vision for 2021: Data and Analytics. How does CDO overlap with Market Research functions? That’s the idea.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52

Occam's Razor

OCTOBER 12, 2017

Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). Optimal Starting SCOTUS Starting Points.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

JULY 13, 2017

Ex: Six Visual Solutions To Complex Digital Marketing/Analytics Challenges. Good reporting. The Global Gender Gap Report is a fabulous example how to solve this problem. The output is not the reporting, the output are the conclusions from the Analyst’s brain. Ok, strictly speaking Euler. Simple exploration.

Visualization 124

Visualization Strategy Interactive Statistics 124