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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. This figure will continue to grow as more online retailers discover the benefits of using big data for various purposes, such as marketing.

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Data Mining Technology Helps Online Brands Optimize Their Branding

Smart Data Collective

By analyzing data and extracting useful insights, brands can make informed decisions to optimize their branding strategies. This article will explore data mining and how it can help online brands with brand optimization. Predicting Customer Churn Data mining can be used to predict which customers are at risk of leaving a brand.

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8 data strategy mistakes to avoid

CIO Business Intelligence

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. Unfortunately, the road to data strategy success is fraught with challenges, so CIOs and other technology leaders need to plan and execute carefully. Here are some data strategy mistakes IT leaders would be wise to avoid.

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Streamlining supply chain management: Strategies for the future

IBM Big Data Hub

The pandemic and its aftermath highlighted the importance of having a robust supply chain strategy , with many companies facing disruptions due to shortages in raw materials and fluctuations in customer demand. Here’s how companies are using different strategies to address supply chain management and meet their business goals.

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Skills-first hiring has CIOs rethinking talent strategies

CIO Business Intelligence

Jason Snyder faces the same challenge nearly all CIOs encounter when looking to fill open positions: a tight labor market, where fierce competition for workers has meant months-long vacancies. Some researchers and tech leaders are using the strategy. The strategy moves away, to varying degrees, from using job titles.

Strategy 131
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4 smart technologies modernizing sourcing strategy

IBM Big Data Hub

Successful strategic sourcing often results in process optimization, cost management, customer satisfaction, risk management , increased sustainability and other benefits. In sourcing strategy, blockchain technology helps track orders, payments, accounts and more. How is sourcing strategy different than procurement strategy?

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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? If this sounds fanciful, it’s not hard to find AI systems that took inappropriate actions because they optimized a poorly thought-out metric. If you’re an AI product manager (or about to become one), that’s what you’re signing up for.

Marketing 362