Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

APRIL 12, 2023

Incremental Sales Calculation As mentioned, incremental sales are used by businesses as a key performance indicator to measure the financial success of their promotional efforts. To ensure you yield the results you desire, first establish your goals, then decide on the metrics that you will need to track to measure your performance.

Sales 176

Sales KPI Metrics Cost-Benefit 176

Smarten

MAY 5, 2023

Embedded BI Goes Beyond Technology ROI to Improve Clarity, Agility and Productivity! Enterprise Strategy Group reports that embedded analytics can provide 50% lower upfront development costs and 83% lower support costs, thereby improving return on investment (ROI).

ROI 67

ROI Cost-Benefit Software Reporting 67

datapine

JULY 26, 2022

Your Chance: Want to test a small business dashboard software? Small business metrics are performance measurements that provide insights into the progress of different activities and company goals. This will allow you to constantly spot improvement opportunities as well as test the success of different strategies in real-time.

Dashboards 151

Dashboards KPI Metrics Sales 151

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization. You can procure data from analytics tools to optimize your landing pages to maximize conversions.

Data Analytics 107

Data Analytics Analytics Data mining ROI 107

CIO Business Intelligence

MARCH 13, 2024

We did side-by-side testing,” he says. In testing, gen AI was also particularly good at generating test cases and creating dummy data for testing. Still, he urges companies to look beyond measurements of coding speed. Eventually, he says, everyone will be using it, with AI tools being integral and reliable.

IT 128

IT Consulting Testing Cost-Benefit 128

Smart Data Collective

APRIL 5, 2021

To put it into a measurable perspective, the unit of measurement of data storage is not just limited to terabytes or petabytes but has moved beyond to zettabytes which is equivalent to one trillion gigabytes. Built-in Testing.

Big Data 107

Big Data IT Data-driven Sales 107

IBM Big Data Hub

SEPTEMBER 6, 2023

Audience segmentation: AI helps businesses intelligently and efficiently divide up their customers by various traits, interests and behaviors, leading to enhanced targeting and more effective marketing campaigns that result in stronger customer engagement and improved ROI.

Marketing 88

Marketing Technology Advertising ROI 88

Smart Data Collective

NOVEMBER 12, 2021

Designed to test the efficacy of existing security controls and improve them, BAS spots vulnerabilities in security environments by mimicking the possible attack paths and methods that will be employed by hackers and other bad actors. To keep up with the rapidly evolving threats, organizations need a continuous approach in security testing.

Strategy 132

Strategy Enterprise Testing Cost-Benefit 132

CDW Research Hub

NOVEMBER 11, 2020

Staying ahead of increasing and evolving cybersecurity threats is a continuous effort that requires both a relentless focus on advancing your security posture and an optimized security stack that delivers on the promises made at purchase. Are there ways to optimize the current cost of our security posture? But is that really true?

Optimization 52

Optimization Cost-Benefit Snapshot Testing 52

datapine

JULY 6, 2022

2) How To Measure Productivity? For years, businesses have experimented and narrowed down the most effective measurements for productivity. Your Chance: Want to test a professional KPI tracking software? Use our 14-day free trial and start measuring your productivity today! How To Measure Productivity?

Measurement 243

Measurement Metrics KPI Sales 243

Cloudera

JANUARY 5, 2021

To enable these business capabilities requires an enterprise data platform to process streaming data at high volume and high scale, to manage and monitor diverse edge applications, and provide data scientists with tools to build, test, refine and deploy predictive machine learning models. .

Forecasting 90

Forecasting Cost-Benefit Sales Unstructured Data 90

IBM Big Data Hub

APRIL 18, 2024

Beyond cost savings, organizations seek tangible ways to measure gen AI’s return on investment (ROI), focusing on factors like revenue generation, cost savings, efficiency gains and accuracy improvements, depending on the use case. A key trend is the adoption of multiple models in production.

Cost-Benefit 97

Cost-Benefit Modeling Manufacturing Interactive 97

Smart Data Collective

JULY 26, 2023

Companies using big data reportedly have 115% higher ROIs. Regularly test the recovery process to ensure that it works as expected. Additionally, evaluate how easy it is to use and how it integrates with other systems and security measures. However, companies with data strategies are far more successful than those without.

Data-driven 74

Data-driven Management Sales Big Data 74

datapine

JANUARY 24, 2021

Or even better: “Which marketing campaign that I did this quarter got the best ROI, and how can I replicate its success?”. Once you have your data analytics questions, you need to have some standard KPIs that you can use to measure them. Giving the most ROI? As Data Dan reminded us, “did the best” is too vague to be useful.

IT 317

IT Statistics KPI Data-driven 317

IBM Big Data Hub

JUNE 29, 2023

Enterprises are constantly looking for new ways to optimize performance, increase reliability and extend asset lifespans—all without adding unnecessary costs. First, availability measures the operational capacity of an asset over time. This is why asset reliability is such a critical component of business strategy.

Cost-Benefit 89

Cost-Benefit Measurement Management Predictive Analytics 89

datapine

MARCH 21, 2023

Your Chance: Want to test modern data visualization software for free? Combined, these visuals make it possible to extract valuable conclusions regarding the performance of each month and how it can be optimized to achieve better results. Your Chance: Want to test modern data visualization software for free?

Visualization 174

Visualization Sales KPI Dashboards 174

IBM Big Data Hub

JUNE 20, 2023

Digital twins allow companies to run tests and predict performance based on simulations. Valuable assets can be complex and markets are always shifting, so during this phase, it’s important to weigh the depreciation of the current asset against the rising cost of maintaining it in order to calculate its overall ROI.

Strategy 80

Strategy Management Cost-Benefit IoT 80

Cloudera

FEBRUARY 8, 2023

How Bad is Bad Code: The ROI of Fixing Broken Spark Code Once in a while I stumble upon Spark code that looks like it has been written by a Java developer and it never fails to make me wince because it is a missed opportunity to write elegant and efficient code: it is verbose, difficult to read, and full of distributed processing anti-patterns.

Measurement 56

Measurement Testing Cost-Benefit ROI 56

Sisense

JUNE 22, 2021

The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. So the idea is to devise small test cases.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

O'Reilly on Data

MARCH 31, 2020

This has serious implications for software testing, versioning, deployment, and other core development processes. Measurement, tracking, and logging is less of a priority in enterprise software. At measurement-obsessed companies, every part of their product experience is quantified and adjusted to optimize user experience.

Management 332

Management Machine Learning Experimentation Metrics 332

Smart Data Collective

JUNE 14, 2022

Companies can use big data to better anticipate user needs and improve the user experience, automate updates, setup analytics systems to monitor traffic and test new landing pages more efficiently. Use Data Analytics to Optimize Your Social Media Strategy. Big data has made it easier than ever to create excellent websites.

Big Data 105

Big Data Data mining Metrics Sales 105

datapine

MARCH 19, 2019

Giving the ability to drill down into insights, stats, and metrics in various areas of the business in a digestible format that’s not only interactive but optimized for mobile devices, these compact, portable dashboards boast potential decision-making capabilities 24/7. Why Are Mobile Dashboards Important? Sales mobile dashboard example.

Dashboards 112

Dashboards Visualization Metrics KPI 112

Occam's Razor

AUGUST 22, 2011

Key To Your Digital Success: Web Analytics Measurement Model. " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Measuring Online Engagement: What Role Does Web Analytics Play? "Engagement" How Do I Measure Success?

KPI 124

KPI Metrics Measurement ROI 124

IBM Big Data Hub

NOVEMBER 30, 2023

A talent acquisition strategy is a comprehensive plan an organization develops to optimize its talent acquisition—the identification, attraction and retention of the right talent. Measure impact: Use analytics and metrics to assess the effectiveness of branding efforts. This helps create a smoother and more efficient experience.

Strategy 70

Strategy Cost-Benefit Consulting Data-driven 70

CIO Business Intelligence

MAY 1, 2024

Ready to roll It’s shorter to make a list of organizations that haven’t announced their gen AI investments, pilots, and plans, but relatively few are talking about the specifics of any productivity gains or ROI. Organic growth Some of Microsoft’s original test customers have already moved from pilot to broad deployment.

Cost-Benefit 140

Cost-Benefit Metrics Insurance Measurement 140

Occam's Razor

APRIL 25, 2011

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. Doing anything on the web without a Web Analytics Measurement Model. Yet there they are. " 22.

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

SEPTEMBER 6, 2022

That said, measuring the success of your those efforts is another great part of the job, and on many occasions, it can prove to be overwhelming as you need to use multiple tools to gather the data. Enter modern content reports. This is a great way to maximize your time and resources using real-time data.

Dashboards 179

Dashboards Reporting ROI Metrics 179

datapine

JULY 3, 2019

In a hyper-connected digital world driven by data, there has never been a better time for businesses to gather meaningful insights on their target prospects, in addition to measuring ongoing levels of commercial growth and performance. Social media KPIs are values that measure the performance of social media marketing (SMM) campaigns.

Metrics 219

Metrics KPI Strategy ROI 219

O'Reilly on Data

SEPTEMBER 15, 2020

Customer stakeholders are the people and companies that advertise on the platform, and are most concerned with ROI on their ad spend. Technical sophistication: Sophistication measures a team’s ability to use advanced tools and techniques (e.g., automated retirement portfolio rebalancing and maximized ROI).

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

AWS Big Data

OCTOBER 26, 2023

Read on to understand why price-performance matters and how Amazon Redshift price-performance is a measure of how much it costs to get a particular level of workload performance, namely performance ROI (return on investment). Amazon Redshift delivers up to 4.9 times lower cost per user and up to 7.9

Data Warehouse 91

Data Warehouse Cost-Benefit Dashboards Optimization 91

Occam's Razor

DECEMBER 20, 2010

It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted. For good measure there is also a tutorial on regular expressions at the end (no good analyst can live without regex!). The challenge in measuring social media impact on your business is two-fold. Now you know how to measure it!

Analytics 118

Analytics Reporting Measurement Data-driven 118

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Strategy 68

datapine

JANUARY 18, 2023

Your Chance: Want to test a modern reporting software for free? Businesses use this type of report to spot any issues and define their solutions, or to identify improvement opportunities to optimize their operational efficiency. Your Chance: Want to test a modern reporting software for free? What Does A Report Look Like?

Reporting 201

Reporting Metrics Dashboards Visualization 201

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. If it has been optimized for SEO though, you shouldn’t stop measuring it after the first week, as it needs a couple of months to reach its “cruising traffic”, and you can get several thousands of monthly visits.

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

APRIL 20, 2023

Measuring content performance: Data analysis can help you measure the effectiveness of your content marketing efforts, such as website traffic, social media engagement, and conversions.By doing this, you can refine your strategy and optimize your content in order to achieve better results.

Marketing 79

Marketing Strategy Big Data ROI 79

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Business results suffer.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165