Smart Data Collective

APRIL 1, 2020

When your company is offering software as a service, the need for tracking certain metrics becomes dire, and in this post, we are talking about those metrics. Here you will read about four metrics that are super crucial for your SaaS business. How to calculate this metric? Big data is used at every junction of the SaaS model.

Metrics 100

Metrics Big Data Machine Learning Optimization 100

datapine

OCTOBER 21, 2020

One of the most notable areas where data analytics is making big changes is healthcare. In fact, healthcare analytics has the potential to reduce costs of treatment, predict outbreaks of epidemics, avoid preventable diseases, and improve the quality of life in general. What are the obstacles to its adoption?

Big Data 364

Big Data Data Analytics Analytics Cost-Benefit 364

Smarten

MAY 16, 2019

Using marketing and advertising dollars to target the general market is not a wise use of funding. In order to reach the right target and convert prospects into sales, a business must create and distribute messaging to the right target audience, in the right way, at the right tie. Customer Targeting. Customer Churn.

Predictive Analytics 56

Predictive Analytics Optimization Marketing Analytics 56

AWS Big Data

MARCH 12, 2024

With more than 20 million customers worldwide, GoDaddy is the place people come to name their ideas, build a professional website, attract customers, and manage their work. Our relentless pursuit of valuable insights from data fuels our business decisions and ensures customer satisfaction.

Cost-Benefit 88

Cost-Benefit Optimization Big Data Metrics 88

Sisense

JULY 29, 2021

In the space of a few hours, your app could be top ranked on the Apple App Store or Google Play (or ideally, both), pulling in millions of downloads. Whether they’re thinking about it now or not, all startups should be looking for innovative ways to integrate data and analytics into their products, services, and experiences.

Insurance 52

Insurance Marketing Uncertainty Reporting 52

Jet Global

JULY 14, 2022

But you can mitigate risks of business cash flow problems by having the right tools at your side. Business cash flow planning can get you out of a jam and save your company. How can I employ business cash flow planning at my company? How to Select Budgeting Software. Why is business cash flow planning important?

Finance 52

Finance Cost-Benefit Measurement Sales 52

Jet Global

OCTOBER 7, 2021

KPIs for Accounting Departments–Tailored for Your Organization. Since accounting is such a broad subject, accounting KPIs tailored to the needs of your organization are vital in order to evaluate performance. How to Build Useful KPI Dashboards. Learn More. Accounting KPIs for Accounts Payable Departments.

Metrics 110

Metrics Reporting KPI Key Performance Indicator 110

Jet Global

JULY 29, 2020

For users of Oracle E-Business Suite (EBS), data access is about to get a bit more difficult now that the company has phased out the Oracle Discoverer product. Many customers are now looking for an Oracle Discoverer replacement and alternative. Certification with most existing third-party products/versions. View Solutions Now.

Reporting 98

Reporting Cost-Benefit Consulting Finance 98

Ontotext

NOVEMBER 2, 2023

Achieving this advantage is dependent on their ability to capture, connect, integrate, and convert data into insight for business decisions and processes. This is the future of modern data and analytics and a critical enabler to getting more value and insight out of your data. This is the goal of a “data-driven” organization.

IT 69

IT Cost-Benefit Data-driven Technology 69

Occam's Razor

JANUARY 2, 2013

In the coming year, based on current announcements , Google Analytics is set to go through an almost unprecedented amount of evolution. My favorite is Visitor Analytics, and visitor level segmentation that will be pervasive throughout the product. Allow me to help you with your resolution of mastering the sanely cool stuff!

Strategy 159

Strategy Analytics Reporting Metrics 159

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Consequently, we lose sight of where we are, how we are doing and which direction is true north. Consequently, we lose sight of where we are, how we are doing and which direction is true north.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. 1: How to Win, Really Win, at Digital: One-Time PLUS Many-Time Relationships. All the stuff you've launched is great for show casing your company and its products.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams. Most of us use just a small amount of power our tools contain.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. How cool is that! How crazy big is that! I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] YouTube is… wait, let me quantify that. As of March 2013, one billion, (B!), Because of YouTube.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). Business results suffer. Still, reality is reality.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

JANUARY 28, 2013

As a Digital Marketing Evangelist you can imagine how much that pains me. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. AAA Life Insurance : Truly Customer Centric "Convince Me To Buy" Experience. There are 7 in total. Shopbop: (Luxury) Ecommerce and Branding Done Right! . ~

Marketing 164

Marketing Insurance Visualization IT 164

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. I love frameworks because they achieve the incredible in that they allow you to teach people how to think, rather than giving them a fish.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

DECEMBER 8, 2017

In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business. Now, let’s talk analytics and accountability. Today, a simple lesson that so many of us miss at great peril. We are going to internalize this lesson by learning from Microsoft.

Broadcasting 121

Broadcasting Measurement Marketing Sales 121

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. want to protect user privacy.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Create a Customized Dashboard – Earn Love, Drive Change. #2. Ravaging data.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. You know what your Return on Analytics is!

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

APRIL 23, 2012

The metric you choose communicates to your organization what's important to you (the POWERFUL person). It communicates to them how their personal success will be measured. That translates directly into what they prioritize when it comes to your digital initiatives. Makes for smart organizations. Blah, blah, blah.

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

JUNE 1, 2010

I hope it also provides you with a practical set of recommendations to kick your work up a notch or two so we can all win at this web thing. My plan tonight is to present some thoughts on how to transform people and companies in the age of the Web, for about 15 minutes, and then address your questions.

Marketing 92

Marketing Measurement Advertising Metrics 92

Occam's Razor

JANUARY 9, 2012

Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ?

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Finance B2B ROI 122

Occam's Razor

SEPTEMBER 19, 2011

how do you prioritize your efforts? How do you figure out which channels to invest in more and which to kill? How do you figure out if you are spending more money reaching the exact same current or prospective customers multiple times? How does one figure it out? We have to do Search Engine Optimization.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. That it helps you focus your precious time and resources. What a competitive bunch!

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

DECEMBER 6, 2010

To share with you three custom reports that I find to be super valuable when I am doing web data analysis. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. I love custom reports.

Reporting 125

Reporting Analytics Metrics Cost-Benefit 125

Occam's Razor

NOVEMBER 2, 2015

Instagram allows you to express your creativity, and soak up expressions from others. Do the big gigantic numbers imply that your business should use these social media channels? If yes, should your participation be the same as regular humans? if your business should be on that network and 2. The benefits are numerous.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

SEPTEMBER 29, 2009

It is criminal not to measure your direct response campaigns online. Oh and don't tell me that your "branding" campaign is to increase "engagement"! All you need to do is figure out what the purpose of your campaign is, no matter how outlandish (or childish) your goal. All well and good. None the less they persist.

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

JULY 31, 2006

What are Outcomes : From a macro perspective any reason for which your website exists. My personal view on why we should use Unique is that every session is not an opportunity to get a customer to hit submit order (I do realize this sounds scandalous, more so because like a majority of you I live in the world of ecommerce : ).

Analytics 115

Analytics Metrics Measurement Reporting 115

Cloudera

AUGUST 21, 2020

And next to those legacy ERP, HCM, SCM and CRM systems, that mysterious elephant in the room – that “Big Data” platform running in the data center that is driving much of the company’s analytics and BI – looks like a great potential candidate. . How can we mitigate security and compliance risk? . What about hybrid?

Cost-Benefit 73

Cost-Benefit Big Data ROI Risk 73

Smart Data Collective

AUGUST 31, 2021

Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns. Data analytics tools have been especially useful with PPC marketing , media buying and other forms of paid traffic. No matter what industry you’re working in, content marketing is vital to your success.

Data-driven 122

Data-driven Marketing Big Data Advertising 122