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How to kick-start your generative AI strategy

CIO Business Intelligence

To identify opportunities and determine the potential ROI for generative AI applications, McAfee advises that business leaders consider these four basic steps. A version of this story originally published on The Works. The potential benefits of generative AI are huge, and the rewards in success are worth pursuing. Generative AI

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How To Build A Modern & Effective Video Marketing Strategy

datapine

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. of marketing experts has named video marketing as the best content type with the best ROI and 70% of professionals report videos convert better than any other medium. Finalize a Publishing Platform. Building your brand awareness.

Marketing 121
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Unlocking the Power of AI with a Real-Time Data Strategy

CIO Business Intelligence

Lessons not learned from the past Organizations have over the past decade put a tremendous amount of energy and effort into becoming data driven but many still struggle to achieve the ROI from data that they’ve sought. However, a data execution strategy has to evolve for real-time AI to scale with speed.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. You need a well-articulated strategy for your marketing campaign to be successful.

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The CIO’s 2024 AI playbook

CIO Business Intelligence

For enterprise executives in 2024, that means right-sizing those expectations and getting to work: justifying the right use cases, forming teams, and tracking progress and ROI. Here are three strategies designed to help CIOs and others maximize their return not just on AI, but all essential tech. Artificial Intelligence

ROI 97
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Forrester Does the Math on the ROI of the Alation Data Catalog

Alation

Hundreds to thousands of employees at more than 130 enterprises are using Alation to do everything from create a data culture to drive a customer-first strategy. The research examined the potential ROI enterprises realize by deploying Alation. Their research is documented in an extensive report published today.

ROI 52
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Study: Most Executives Consider Big Data Crucial but Lack Strategies

Smart Data Collective

Harvard Business Review Analytic Services recently published The State of Digital Adoption report on big data adoption in business, and its findings may surprise or even alarm many organizations and institutions. However, only 20 percent consider their digital transformation strategies effective.