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A Great Analyst's Best Friends: Skepticism & Wisdom!

Occam's Razor

Here's something important I've observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. But, it has become mission critical over the last few years as the depth, breadth, quantity and every other dimension you could apply to data has simply exploded.

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Web Analytics: An Hour A Day

Occam's Razor

It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. I am a huge fan of This American Life (and Ira Glass), I'll borrow from their format and write this post in three parts: Part One : The book (my side of the story, details). There I said it.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Yet this question seems to bedevil a lot of people: What the heck is Direct Traffic? As if that was not sad enough, even people who do know what the definition of Direct traffic is rarely focus on it or work hard to tease out the opportunity that exists in Direct traffic. I want you to be just as excited. Definition.

Analytics 122
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Choosing an open table format for your transactional data lake on AWS

AWS Big Data

A modern data architecture enables companies to ingest virtually any type of data through automated pipelines into a data lake, which provides highly durable and cost-effective object storage at petabyte or exabyte scale. Apache Iceberg 1.2.0, and Delta Lake 2.3.0. Apache Iceberg 1.2.0, and Delta Lake 2.3.0.

Data Lake 109
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Dashboard Don’ts: My 10 Worst Mistakes from Past Projects

Depict Data Studio

By providing each audience the exact information they need, the data is much more likely to be understood and used. By providing each audience the exact information they need, the data is much more likely to be understood and used. Here’s what I used to do. by writing VBA code). Maybe you’re making a brand-new dashboard?

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

The very best analysts are display critical thinking, rather than giving into what’s asked. The very best analysts are know what matter’s the most are not the insights from big data but clear actions and compelling business impact from usually a smaller subset of key data. But, what if we did not have that opportunity?

Metrics 141
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Beginner's Guide To Web Data Analysis: Ten Steps To Love & Success

Occam's Razor

What if I was given the login and password to someone's web analytics data and asked to "find something interesting? What if I was given the login and password to someone's web analytics data and asked to "find something interesting?" What data should I look at first?) Let's go!

Reporting 139