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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Not to be confused with the ordinary sense of rent as a charge for temporary use of property, economic rents are the income above a competitive market rate that is collected because of asymmetries in ownership, information, or power. Attention is all you need What is the source of big tech market power? The market was maturing.

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Discovering the Wonders of Data-Driven PPC Marketing

Smart Data Collective

PPC marketing has become a lot more popular, largely due to the growing benefits of data-driven marketing strategies with pay-per-click strategies. Marketers can use big data to squeeze more value out of their paid search marketing campaigns. Big Data Makes PPC Marketing Even More Beneficial.

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Self-Serve Analytics Supports Continuous Improvement!

Smarten

McKinsey recently surveyed 2000 businesses and found that 83% of high-tech/media/telecom, 76% of banking, and more than 50% of consumer companies identified as continuous improvement organizations. There is good reason for these results.

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Discussion: 2013 Wisdom of Crowds® Business Intelligence Market Study

Howard Dresner

Having just recently published our 2013 Wisdom of Crowds® Business Intelligence Market Study, the group attending one of my recent Friday #BIWisdom tweetchats on Twitter wanted more insights on several of the study’s findings. And financial metrics are a great starting place, especially for a public company. a #BIWisdom member asked.

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The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. and tell you what are the best key performance indicators (metrics) for them.

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What customer centric corporate culture really means and why it is so important

Cloudera

Determine marketing strategy on where best to activate new customers for the brand, where to upsell, cross sell, satisfy, retain and repeat. Two very important things happened during the economic slowdown of the mid to late 2000’s. Identify customers who are actively shopping to determine any potential risks for losing customers.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Working with highly imbalanced data can be problematic in several aspects: Distorted performance metrics — In a highly imbalanced dataset, say a binary dataset with a class ratio of 98:2, an algorithm that always predicts the majority class and completely ignores the minority class will still be 98% correct. return synthetic. Japkowicz, N.