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Discovering the Wonders of Data-Driven PPC Marketing

Smart Data Collective

PPC marketing has become a lot more popular, largely due to the growing benefits of data-driven marketing strategies with pay-per-click strategies. Marketers can use big data to squeeze more value out of their paid search marketing campaigns. Big Data Makes PPC Marketing Even More Beneficial.

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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

Not to be confused with the ordinary sense of rent as a charge for temporary use of property, economic rents are the income above a competitive market rate that is collected because of asymmetries in ownership, information, or power. Attention is all you need What is the source of big tech market power? The market was maturing.

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Indian government asks genAI developers to self-regulate

CIO Business Intelligence

This move is expected to make services smarter and shorten the time it takes to bring them to market.” Bassi expects the move will promote the adoption of AI services as a fundamental feature in systems and applications, helping spread their use cost-effectively as enterprises will have a broader range of AI models to choose from.

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Cloud, SaaS boost Oracle sales, but competition exacts costs

CIO Business Intelligence

While that cloud growth is good news for Oracle, it is still trailing market leaders Microsoft, AWS and Google. billion; sales and marketing expenses, which rose 5% to $2 billion, and R&D costs, which increased 12% to $1.8 OCI consumption, which includes autonomous database, was up 93%, also higher than last quarter,” Catz said.

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Technical Analysis is Changing Quickly in the Era of Big Data

Smart Data Collective

When it comes to predicting future price movements in the market, technical analysis emerges as the most powerful weapon at our disposal. By studying past market data, particularly price and volume, we gain valuable insights into the future direction of prices. It is not based on unfounded claims or baseless assumptions.

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Predictive Analytics Made Last Summer The Season Of Altcoins

Smart Data Collective

Data analytics has been the basis for the cryptocurrency market for years. Predictive Analytics Continues to Shape the Altcoin Market. Sales of alternative digital coins were so impressive this past summer that some pundits in the crypto currency market have called it the “Season of Altcoins”. How should one invest in altcoins?

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Mastercard preps for the post-quantum cybersecurity threat

CIO Business Intelligence

Some of the hardware vendors we worked with have features that are just announced and very new in the market, and some haven’t even been generally made available,” Maddaloni points out. “I He likens the process to preparing for Y2K, when enterprises were worried about formatting and storage of information beyond the year 2000.

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