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Marketing as a strategic business partner: mixing theory, research and #data

Jen Stirrup

Marketing is viewed as a key strategic participant in achieving the goals of businesses, both large and small. I thought I’d share how we started to apply marketing theory, practice, and insights from data. So, organizations need a cohesive strategy which aligns all methods of communication to ensure consistency (Porter, 2001).

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Women IT leaders take center stage

CIO Business Intelligence

But they also brought her increased recognition which helped her land a job, in 2003, as director of the Dow Jones project management office. Guarini adjusted her strategies based on what resonated with each audience. Stine has also learned that not all strategies are helpful. Everyone has to define it for themselves.”

IT 125
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Create High-Impact Data Visualizations: Nine Effective Strategies

Occam's Razor

The sixteen examples neatly fall into nine strategies I hope you’ll cultivate in your analytics practice as you create data visualizations: 1: The Simplicity Obsession. Strategy 1: The Simplicity Obsession. Strategy 2: If Complex, Focus! Strategy 3: Venn Diagrams FTW! Strategy 4: Interactivity With Insightful End-Points.

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An Intelligent Future for Manufacturing

CIO Business Intelligence

Another leading manufacturer, BYD , first entered the automotive market in 2003. Digitalisation plays a key role in the evolution of manufacturing industries. The company has since sold over four million NEVs and in 2022 became the top seller among NEV brands worldwide.

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3 powerful lessons of using data governance frameworks

CIO Business Intelligence

The first published data governance framework was the work of Gwen Thomas, who founded the Data Governance Institute (DGI) and put her opus online in 2003. If you don’t know what problem you want to solve, then you cannot define your data strategy.” Frameworks were already being used, but they weren’t publicly available,” she says. “I

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Il cliente al centro: come i CIO potenziano la customer experience mentre trasformano il business

CIO Business Intelligence

Tramite l’IA e la marketing automation di Vtex riusciamo a creare, previo consenso al trattamento dei dati, un profilo dei clienti per poter poi suggerire l’acquisto di prodotti che sono in linea con le precedenti scelte o gli interessi che emergono dalle ricerche e dagli acquisti”, dichiara Samà.

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Per Scholas redefines IT hiring by diversifying the IT talent pipeline

CIO Business Intelligence

When CEO Plinio Ayala joined Per Scholas in 2003, he noticed there weren’t enough skilled technicians to fix the hardware the organization collected. Per Scholas leadership calls the approach “market-driven training,” because it is informed by the current hiring demands and needs of the technology industry.

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