Occam's Razor
SEPTEMBER 29, 2009
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." If supported by "data" then it tends to be of the most fragile kind (usually the the fact that the CEO saw it during the Super Bowl and felt happy suffices as actionable data).
CIO Business Intelligence
MAY 18, 2023
The Unicorn Project: A Novel About Developers, Digital Disruption, and Thriving in the Age of Data (IT Revolution Press, 2019) tells the story of Maxine, a senior lead developer, as she tries to survive in a heartless bureaucracy overrun with paperwork and committees. This title breaks teaches you to measure, predict, and build trust. “We
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Sisense
JANUARY 21, 2020
Everyone wants to get more out of their data, but how exactly to do that can leave you scratching your head. One of the simplest ways to start exploring your data is to aggregate the metrics you are interested in by their relevant dimensions. How can good data lead to faulty conclusions? How does this happen? 9/10 = 90%.
Smart Data Collective
APRIL 5, 2019
Big data is playing a more important role than ever in fine-tuning the relationship between customers and brands. The Complex Role Between Big Data and Social Listening Tools. They must amass data on their customers to get a better understanding of their needs and preferences. And that’s where social listening comes into play.
Occam's Razor
APRIL 8, 2013
We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do.
CIO Business Intelligence
OCTOBER 3, 2023
The new business model would be centered around an all-in-one platform processing crucial data to monitor and control the full end-to-end processes needed for individual buildings, taking the facility’s requirements into account instead of forcing management to prescribe to generalized rules.
John Wheeler
NOVEMBER 25, 2020
The shift in the IRM buyers from IT leaders to business leaders is being driven by an increasing need to better understand the tactical view of technology risks in a strategic business context. This is primarily driven by an increasing need to better understand the tactical view of technology risks in a strategic business context.
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