The Unofficial Google Data Science Blog

JULY 22, 2020

by ALEXANDER WAKIM Ramp-up and multi-armed bandits (MAB) are common strategies in online controlled experiments (OCE). These strategies involve changing assignment weights during an experiment. The first is a strategy called ramp-up and is advised by many experts in the field [1].

Experimentation 95

Experimentation Statistics Testing Strategy 95

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Create a distinct mobile website and mobile app measurement strategies.

Metrics 141

Metrics Reporting Analytics Marketing 141

The Unofficial Google Data Science Blog

AUGUST 27, 2019

This problem can be phrased as an optimization problem — given some fixed review capacity how should we sample videos? The measurement may be biased if our samples are generated from a procedure that samples without replacement, such as reservoir sampling , especially if some items have disproportionate weight, i.e., $p(v_i) cdot n$ is large.

Metrics 98

Metrics Statistics Uncertainty Optimization 98

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? How smart is their digital marketing strategy?

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JUNE 11, 2014

Because you want to move your digital strategy beyond just sucking less, you can rock so much more to achieve the combination of being unique, creating delight in your customers and improving your bottom-line (profit). Here are the seven winning strategies… 1. That is where this blog post comes in. I choose 34 D. (As

Marketing 150

Marketing Strategy Sales IT 150

datapine

APRIL 16, 2019

By implementing the right reporting tools and understanding how to analyze as well as to measure your data accurately, you will be able to make the kind of data driven decisions that will drive your business forward. Download the list of the 11 essential steps to implement your BI strategy! Of course, this sounds incredible in theory.

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Data-driven Dashboards Visualization Cost-Benefit 287

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

We need to know whether the decision we are optimizing is significant enough to justify the time and experiment resources spent optimizing it. But this does not mean that the slice will continue to exhibit an extreme value on this measurement in the future. Be skeptical, intellectually honest. What is to be done?

Experimentation 61

Experimentation Testing Statistics Metrics 61

CIO Business Intelligence

APRIL 12, 2022

It will add it to its Spot by NetApp portfolio, the collection of SaaS tools built around the cloud management and cost optimization company it bought in 2022. Microsoft buys Minit to optimize process automation. Qualtrics International, the experience measurement company that was briefly part of SAP, closed its $1.1

Enterprise 143

Enterprise Technology Consulting Software 143