Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Advertising 165

Advertising ROI Metrics Marketing 165

CIO Business Intelligence

MARCH 25, 2022

That’s increasingly true today , with 43% of board directors at S&P 500 companies reporting technology backgrounds in their public disclosure, according to the National Association of Corporate Directors (NACD). I joined Baxter as CIO in 2011, and in 2016 I was presented with the opportunity to join my first public company board.

Digital Transformation 115

Digital Transformation Uncertainty Machine Learning Strategy 115

CIO Business Intelligence

MARCH 24, 2022

The CDO position dates to at least 2011 , when Russell Reynolds Associates began receiving calls looking for candidates. Some chief digital officers report to the CIO or to the CMO. But when chief digital officers fulfill a more visionary function, they should report to the CEO or perhaps the COO, experts say.

Digital Transformation 99

Digital Transformation Strategy Technology Enterprise 99

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. But maybe the issue is that you (and the Marketers and Leaders. Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. This post is to solve that problem.

Marketing 126

Marketing Measurement Metrics Testing 126

CIO Business Intelligence

OCTOBER 10, 2022

Jeff Boyd and Glenn Fogel, Priceline: Boyd and Fogel reinvented travel reservations by charging lower commission fees on reservations, but focused on smaller niche markets (inns, B&Bs, and apartments), eventually spawning Booking.com. Transformational leadership in IT.

Modeling 145

Modeling Digital Transformation Software Manufacturing 145

Sisense

JUNE 29, 2021

Data compiled by Global News shows that scores on Rotten Tomatoes have been steadily rising from its launch in 1999, and especially since the site was acquired by Warner Brothers in 2011. Check out what McKinsey has to say and don’t miss some wise words to chief marketing officers from our own CMO, Ashley Kramer.

Analytics 52

Analytics Visualization Data-driven Marketing 52

CIO Business Intelligence

FEBRUARY 1, 2023

There’s also the AABE Institute, which provides training, technical assistance, market information, supplier and partnership opportunities, and business solutions. Black Founders Black Founders was started in 2011 as an organization dedicated to empowering entrepreneurs and to provide founders with access to advice, mentorship, and funding.

IT 111

IT Technology Software Data Processing 111

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. Organic landing pages report.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Mark Raskino

AUGUST 30, 2017

The President of Iceland Olafur Ragnar Grimsson explained this phenomenon to me when I had the privilege to interview him in 2011 (Gartner Report: G00212784 ). “So That was about 5 years ahead of major European capitals such as Paris and London. Drone delivery is a great example of that.

Testing 53

Testing Experimentation Uncertainty Risk 53

Occam's Razor

MAY 14, 2012

But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! there is such little accountability to brand marketing and 2. "Timing The Market" One thing about Amazon looked particularly interesting to me. You have to hand it to the Marketing folks at Amazon.

Measurement 128

Measurement Analytics Advertising Marketing 128

Jen Stirrup

OCTOBER 21, 2019

What happens if diversity is reduced to marketing, and the inclusion piece is forgotten? I’m normally reporting into Board level, or one level below, so my projects tend to have high visibility across the organization. What happens if a diversity issues bumps up against a marketing issue, for example?

Data-driven 49

Data-driven Marketing Testing Management 49

Occam's Razor

JUNE 4, 2018

Go to the Multi-Channel Funnels folder in Google analytics and look at two other yummy reports: Time Lag and Path Length. They report two dimensions of speed: How long does it take for a human to convert? Checkout the Kimbao Sauvignon Blanc you can see sales and would buy it again rates since 2011. You should. Add to Basket!

Strategy 124

Strategy Cost-Benefit Testing Sales 124

datapine

APRIL 15, 2020

It’s necessary to say that these processes are recurrent and require continuous evolution of reports, online data visualization , dashboards, and new functionalities to adapt current processes and develop new ones. The term “agile” was originally conceived in 2011 as a software development methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Now go plan for 2011.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Experiments come in all shapes and sizes: A marketing campaign. Try to understand your market. By 2011, the company had 20 full-time photographers on staff.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

IBM Big Data Hub

NOVEMBER 20, 2023

According to a 2023 International Data Corporation (IDC) report (link resides outside ibm.com), NVMe was designed to speed data transfer to systems connected via a PCI express, a serial expansion bus that’s standard for connecting a computer to one or more peripheral devices. What is an SSD? What is NVMe?

Internet of Things 68

Internet of Things Enterprise Technology IoT 68

IBM Big Data Hub

NOVEMBER 13, 2023

According to a 2023 International Data Corporation (IDC) report (link resides outside ibm.com), NVMe was designed to speed data transfer to systems connected via a PCI express, a serial expansion bus that’s standard for connecting a computer to one or more peripheral devices. 2 is the lowest-grade type of SSD on the market.

Internet of Things 77

Internet of Things Technology Enterprise Marketing 77

CIO Business Intelligence

JULY 3, 2023

A majority (77%) of CIOs say their role has been elevated due to the state of the economy and they expect this visibility within the organization to continue, according to Foundry’s 22nd annual State of the CIO report. The vice president of IT reports to Johnson as well as the digital teams and transformation office.

IT 115

IT Digital Transformation Strategy Technology 115

Occam's Razor

SEPTEMBER 13, 2016

The post is also sourced from a recent edition of my newsletter, The Marketing – Analytics Intersect. If you are open to being challenged… then here are the short-stories inside this post… The World Needs Reporting Squirrels. The World Needs Reporting Squirrels. Bonus #2: The Askers-Pukers Business Model.

Modeling 127

Modeling Reporting Strategy Consulting 127

Peter James Thomas

AUGUST 12, 2018

It is entirely feasible that some market event occurs this year ( for example the entrance or exit of a competitor, or the launch of a new competitor product) which would render prior year figures a poor guide. Unless a reported figure, or output of a model, leads to action being taken, it is essentially useless. 5 million above £12.4

Metrics 49

Metrics Statistics Data Quality Measurement 49

datapine

AUGUST 29, 2022

This process often comes with challenges related to scalability, consistency, reliability, efficiency, and maintainability, not to mention dealing with the number of software and technologies available in the market. Product/market fit is THE most important factor to get right. is one of the greatest on the market.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Cloudera

OCTOBER 3, 2018

In 2008, I co-founded Cloudera with folks from Google, Facebook, and Yahoo to deliver a big data platform built on Hadoop to the enterprise market. Since 2011, our two companies have each innovated to build better products and win more business. They, too, saw the enormous potential for data at scale in the enterprise.

Uncertainty 75

Uncertainty IoT Risk Reporting 75

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? For example, with Alexa , you can report on traffic statistics (such as rank and page views), upstream (where your traffic comes from) and downstream (where people go after visiting your site) statistics, and key-words driving traffic to a site.

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

JUNE 28, 2011

Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. You: The person responsible for "providing data" / "analyzing metrics" / "reporting." Since crappy sounds bad, let's just say you are reporting super lame metrics. Sounds better right?).

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Sisense

MAY 4, 2020

Nearly every product on the market will be forced down one of two paths, becoming either ‘smart’ (i.e., As long ago as 2011, the McKinsey Global Institute estimated that retailers using data analytics at scale could increase their operating margins by more than 60 percent. analytics- and data-driven) or obsolete. ”.

Big Data 78

Big Data Data-driven Snapshot Unstructured Data 78

Domino Data Lab

MARCH 3, 2019

We had big surprises at several turns and have subsequently published a series of reports. Let’s look through some of the insights gained from those reports. Seriously, this entire article merely skims the surface of those reports. Mature practices reported 86%, and within financial services the numbers were somewhat higher.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

The Unofficial Google Data Science Blog

JULY 11, 2017

The data consist of the weekly initial claims for unemployment insurance in the US, as reported by the US Federal Reserve. To see the impact this can have on long term forecasts, consider the time series of daily closing values for the S&P 500 stock market index over the last 5 years, shown in Figure 7. and Smolyansky, M.

Forecasting 64

Forecasting Statistics Modeling Software 64

The Unofficial Google Data Science Blog

MAY 31, 2016

Such regions are often referred to as Generalized Market Areas (GMAs) or simply geos. The regions were originally formed based on television viewing behavior of their residents, clustering together “exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed.” In the U.S.,

Advertising 42

Advertising Testing Sales Statistics 42

Domino Data Lab

JULY 9, 2019

I want data scientists that I can drop in a room with somebody from product or marketing or somebody who does not speak calculus, and that speaks to a lot of the things that Pete said. Again, the person from marketing or product does not come to you and say, “Please minimize this hinge loss with a polynomial kernel.”

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Smart Data Collective

JUNE 6, 2021

Big data analytics can be used for multiple purposes while offering a wide range of advantages in comparison to other methods of reporting, tracking and management. It was released in 2011 and praised for its serverless architecture that enables highly scalable and fast-provided structured query language (SQL) analytics.

Big Data 132

Big Data Data Analytics Analytics Cost-Benefit 132

Alation

FEBRUARY 20, 2020

This week, two independent analyst reports validated what we’ve known for years – data catalogs are critical for self-service analytics.[1]. Analyst Michelle Goetz, a well known advisor to enterprise architects, chief data officers, and business analysts, has been tracking this market for some time. A New Market Category.

Machine Learning 52

Machine Learning Marketing Reporting ROI 52

AWS Big Data

APRIL 5, 2023

Showpad aligns sales and marketing teams around impactful content and powerful training, helping sellers engage with buyers and generate the insights needed to continuously improve conversion rates. In 2021, Showpad set forth the vision to use the power of data to unlock innovations and drive business decisions across its organization.

Dashboards 52

Dashboards Reporting Cost-Benefit Visualization 52

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates? Facebook for Businesses. Success Metrics.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167