Occam's Razor

SEPTEMBER 15, 2014

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. It is easy to find.

Metrics 141

Metrics Reporting Analytics Marketing 141

datapine

FEBRUARY 23, 2023

For instance, in the medical field, analyzing relationships between diseases and gene interactions can help discover a treatment for a particular disease. In the example above, the story isn’t about the total number of customers aged 15-25, but that 22% of the customers were 15-25 in the first quarter of 2014 (and 26% in Q4).

Visualization 177

Visualization Dashboards Sales Measurement 177

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! The other big reason for Universal Analytics is this, the column in the middle: The data is from the Q4 2014 Quarterly Retail E-Commerce Sales from the US Census Bureau. Measurement Protocol – all your data are belong to us! + Universal Analytics: What the heck is it?

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

JUNE 11, 2014

What if the first interaction with your brand is digital? In 2014 those numbers are 5:46 for digital and 4:28 on TV. In early 2014 that number is 2 hours and 51 minutes! I have an option to measure myself, or convert from international sizes. It is 2014 after all. See-Think-Do YouTube. How crazy is that?

Marketing 150

Marketing Strategy Sales IT 150

Domino Data Lab

FEBRUARY 4, 2019

The ability to measure results (risk-reducing evidence). Curiosity as an antidote for a typical enterprise anti-pattern: in the absence of narrative, people make up stories (read: myths) from whatever partial data is at hand that serves the immediate interests(see chapter 2 in Understanding Context by Andrew Hinton (2014).

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Lieferando is a European online food-ordering service that was acquired by Just Eat Take Away in 2014. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Domino Data Lab

AUGUST 1, 2021

The need for interaction – complex decision making systems often rely on Human–Autonomy Teaming (HAT), where the outcome is produced by joint efforts of one or more humans and one or more autonomous agents. but it generally relies on measuring the entropy in the change of predictions given a perturbation of a feature.

Modeling 139

Modeling Deep Learning Machine Learning Knowledge Discovery 139

Occam's Razor

NOVEMBER 2, 2015

For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. "So what if no one interacted with your Twitter feed, at least they saw it! "It's It covers, content, marketing and measurement.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167