Remove 2015 Remove Measurement Remove Optimization Remove Testing
article thumbnail

Gartner D&A Summit Bake-Offs Explored Flooding Impact And Reasons for Optimism!

Rita Sallam

Are there mitigation strategies that show reasons for optimism? For the vendors that participate in the Bake-Off and Show Floor Showdowns, it is in equal measure fun and extremely stressful. The results showing the impact of flooding, predictions for the future and reasons for optimism were fascinating.

article thumbnail

How to build more sustainable transportation infrastructure

IBM Big Data Hub

and China, but also in developing countries where outdated equipment must be replaced or brought up to modern standards to meet the goals set out by the 2015 Paris Climate accords. This helps ensure that assets are performing optimally and with minimal environmental impact.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.

article thumbnail

Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. A/B testing is used widely in information technology companies to guide product development and improvements.

article thumbnail

MLOps and the evolution of data science

IBM Big Data Hub

These insights can help drive decisions in business, and advance the design and testing of applications. Conduct validation in the error process—This method measures how good the guesswork was by comparing it to known examples when available. MLOps and IBM Watsonx.ai

article thumbnail

To Balance or Not to Balance?

The Unofficial Google Data Science Blog

A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. It should be noted that inverse probability weighting is not generally optimal (i.e., This is often referred to as the positivity assumption. the curse of dimensionality).

article thumbnail

The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile.

Marketing 140