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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. There are a number of ways that companies can boost their marketing strategies with machine learning technology. How Can Machine Learning Boost Your Social Media Marketing ROI?

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Customer science: A new CIO imperative

CIO Business Intelligence

On February 21, 2018, Snapchat lost $1.3 Strategy became a process of identifying target customers and developing a value proposition guiding all tactical activities — including product design, pricing, promotion, and distribution. Business IT Alignment, IT Leadership, IT Strategy, ROI and Metrics

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The future of casino marketing strategy is digital plus data

BizAcuity

In 2018, the US Supreme Court’s decision to legalize sports betting was historic. Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. ROI is sacrosanct for a casino business.

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The cost of not embarking on a customer 360 strategy

Cloudera

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in 2018. You can download the free report here. Stagnation. Guesstimation.

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How generative AI impacts your digital transformation priorities

CIO Business Intelligence

During keynotes and discussions with CIOs, I remind everyone how strategic priorities evolve significantly every two years or less, from growth in 2018, to pandemic and remote work in 2020, to hybrid work and financial constraints in 2022. Customizing and developing LLMs requires a strong business case, technical expertise, and funding.

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Havmor’s VP IT Dhaval Mankad on ‘melting’ hurdles with a scoop of digital innovation

CIO Business Intelligence

To add perspective, since I joined Havmor, the company has grown significantly, but not the workforce, having reduced by 30% compare to our numbers in 2018, thanks to digital innovation and transformation. Ultimately, all our projects are driven with business and not the IT agenda, and hence need to be backed up with robust ROI calculations.

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What is COBIT? A framework for alignment and governance

CIO Business Intelligence

COBIT is an IT management framework developed by the ISACA to help businesses develop, organize, and implement strategies around information management and IT governance. COBIT 2019 was introduced to build governance strategies that are more flexible and collaborative and that address new and changing technology.