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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Every business needs a go-to-market strategy or the GTM strategy to reach the target customers and stay ahead of their competitors. There are a number of reasons that data analytics is transforming the direction of GTM marketing in 2021.

Marketing 107
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Analytics Insights and Careers at the Speed of Data

Rocket-Powered Data Science

The determination of winners and losers in the data analytics space is a much more dynamic proposition than it ever has been. But more significant has been the acceleration in the number of dynamic, real-time data sources and corresponding dynamic, real-time analytics applications. Well, that statement was made five years ago!

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5 Proven Tips To Use Analytics to Improve Your Website in 2021

Smart Data Collective

Analytics technology has become more important than ever in shaping the future of business. Countless businesses are looking for new ways to apply analytics technology to improve every aspect of their business model. One of the most important applications of analytics is with website management and development.

Analytics 121
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Sport analytics leverage AI and ML to improve the game

CIO Business Intelligence

Nearly 10 years ago, Bill James, a pioneer in sports analytics methodology, said if there’s one thing he wished more people understood about sabermetrics, pertaining to baseball, it’s that the data is not the point. Improving player safety in the NFL The NFL is leveraging AI and predictive analytics to improve player safety.

Analytics 118
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CIOs can and should play a pivotal role in ESG strategy

CIO Business Intelligence

This article was co-authored by Katherine Kennedy , an Associate at Metis Strategy. The ability to provide transparent, data-driven insights and measure progress toward ESG commitments makes the technology leader critical to the success of any ESG strategy. Smarter operations through integrated data and analytics.

Strategy 111
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Data Analytics Helps Hedge Funds Improve Customer ROIs

Smart Data Collective

We mentioned that data analytics is vital to marketing , but it is affecting many other industries as well. The market for financial analytics was worth $8.2 billion in 2021 and is expected to be worth over $19 billion in 2030. In fact, big data keeps gaining momentum. Countless industry have been shaped by big data.

ROI 72
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6 Steps to Build a Successful BI Strategy Roadmap

FineReport

Business intelligence strategy is seen as a roadmap designed to help companies measure their performance and strengthen their performance through architecture and solutions. Therefore, creating a successful BI strategy roadmap would have a great positive impact on organization efficiency. How to develop a smart BI strategy?