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How Should Data Drive Your Email Marketing Strategy In 2021?

Smart Data Collective

A data-driven email marketing strategy is paramount for businesses to survive in such a competitive landscape. Surveys have shown that 73% of marketing professionals believe email marketing is essential to their organization’s success. Marketers invested 350+ million dollars in their email advertising efforts to reach 3.9

Marketing 125
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 138
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Promising Benefits of AI in the Financial Technology Market

Smart Data Collective

According to P&S Intelligence , AI in the fintech market is expected to grow to $47 billion in 2030 from $7.7 According to fraud detection firm Feedzai, banking fraud attempts soared 159% from the final three months of 2020 to the first quarter of 2021, with the majority performed online. AI in fintech is here to stay.

Marketing 110
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25 Best Healthcare KPIs and Metric Examples for 2021 Reporting

Jet Global

A healthcare Key Performance Indicator (KPI) or metric is a well-defined performance measure that is used to observe, analyze, optimize, and transform a healthcare process to increase satisfaction for both patients and healthcare providers alike. What is a Healthcare KPI? Why Your Business Should Be Using Healthcare Specific KPIs.

Metrics 98
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5 Proven Tips for Utilizing AI with PPC Advertising in 2023

Smart Data Collective

Every year, we hear new stories about how artificial intelligence technology is becoming more integral to the marketing profession. However, there are other benefits of AI in marketing that get less publicity. One of them is the use of AI in PPC marketing. AI technology is the backbone of many modern marketing strategies.

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How Italian CIOs produce value with gen AI

CIO Business Intelligence

When ChatGPT came to market, and there were no other competitors, I had the impression it was hype. Some gen AI applications can already summarize customer voice and written interactions with the contact center, or, in marketing and sales, identify new sales leads from calls. At first, I was wary of generative AI,” he says.

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Does Data Mining Really Help with White Label SEO?

Smart Data Collective

Big data technology has disrupted the marketing profession in countless ways. Therefore, it should be no surprise that the marketing analytics market size is projected to double from $3.2 billion in 2021 to $6.4 We have talked extensively about the benefits of data analytics in SEO. billon by 2026.