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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 113
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IT leaders rethink talent strategies to cope with AI skills crunch

CIO Business Intelligence

According to a 2023 survey from Access Partnership and Amazon Web Services (AWS) , 92% of employers expect to be using AI-related solutions by 2028 and 93% expect to use generative AI within the upcoming five years. Overcoming the talent crunch Despite such strategies, the AI talent crunch seems to be slowing enterprise adoption of the tech.

Strategy 132
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Skills-first hiring has CIOs rethinking talent strategies

CIO Business Intelligence

Jason Snyder faces the same challenge nearly all CIOs encounter when looking to fill open positions: a tight labor market, where fierce competition for workers has meant months-long vacancies. Some researchers and tech leaders are using the strategy. The strategy moves away, to varying degrees, from using job titles.

Strategy 132
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insightsoftware Achieves Top Ranking in the Dresner Advisory Services 2023 Embedded Business Intelligence Market Study

Jet Global

6, 2024 – insightsoftware , the most comprehensive provider of solutions for the Office of the CFO, today announced it secured the top ranking in the latest Embedded Business Intelligence (BI) Market Study. The annual report by Dresner Advisory Services, now in its 11th year, evaluated Logi Symphony against similar offerings in market.

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IBM named a Leader in The Forrester Wave™: Digital Process Automation Software, Q4 2023

IBM Big Data Hub

Forrester Research just released “The Forrester Wave™: Digital Process Automation Software, Q4 2023: The 15 Providers That Matter Most And How They Stack Up” by Craig Le Clair with Glenn O’Donnell, Renee Taylor-Huot, Lok Sze Sung, Audrey Lynch, and Kara Hartig and IBM is proud to be recognized as a Leader.

Software 108
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Must Read: New Trends for Digital Transformation in 2023 – Value Stream Management

CIO Business Intelligence

Earlier this year, Broadcom commissioned extensive industry research to learn how VSM adoption is evolving and which key trends are emerging in 2023. The findings from this survey are now available in a report entitled “ 2023 Value Stream Management Trends.” Further, 86% have adopted VSM or plan to.

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8 big IT failures of 2023

CIO Business Intelligence

We’ve gathered eight instances of big tech failures that struck companies and other organizations in 2023. Both United Airlines and Hawaiian Airlines saw service outages in 2023 resulting from wonky software upgrades, and Southwest ended the previous year with a Christmas travel meltdown blamed on outdated systems.

IT 138