Occam's Razor

APRIL 29, 2013

It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Small data. In the last couple months I've spent a lot of time with senior level marketers on three different continents. Many used some data, but they unfortunately used silly data strategies/metrics.

Marketing 166

Marketing Metrics Advertising Measurement 166

Occam's Razor

JUNE 25, 2012

The way data is collected online and what happens to it is a much-scrutinized issue (and rightly so). Digital data collection is also exceedingly complex, perhaps a reflection of the organic nature, and subsequent explosion, of the internet. Web Data Collection Context: Cookies and Tools.

Data Collection 130

Data Collection Advertising Metrics Reporting 130

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. . Traffic Trends Key Metrics Analysis.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. Under modern day reporting standards, companies are formally obligated to present their financial data in the following statements: balance sheet, income statement, and cash flow statement.

Metrics 98

Metrics Finance Reporting KPI 98

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Many reasons. Tag your mobile website.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. Programmatic advertising is all the rage. Google's Adwords is perhaps the simplest example of programmatic advertising. Let's go! to deliver display ads.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

AWS Big Data

MARCH 26, 2024

For example, you can use C360 to segment and create marketing campaigns that are more likely to resonate with specific groups of customers. The following figure shows some of the metrics derived from the study. faster time to market, and 19.1% faster time to market, and 19.1% Organizations using C360 achieved 43.9%

Data Strategy 69

Data Strategy Strategy Data Warehouse Prescriptive Analytics 69

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We wonder why data people are not loved. :). Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

CIO Business Intelligence

MAY 16, 2023

Big Data collection at scale is increasing across industries, presenting opportunities for companies to develop AI models and leverage insights from that data. Regulation: Lawmakers worldwide are considering privacy legislation and other rules that could limit the scope of data collection and AI use cases.

Advertising 79

Advertising Recreation/Entertainment Experimentation Enterprise 79

Smart Data Collective

MAY 6, 2021

Artificial intelligence has really transformed the state of digital marketing. A growing number of marketers are using AI to connect with customers across various platforms. There are a lot of great reasons to integrate AI technology into your Facebook marketing campaigns. This includes Facebook. How Can It Help Your Business?

Advertising 69

Advertising Sales Marketing ROI 69

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Thanks to the data they had collected on their customers, they have been able to analyze who they are, where they sit, and how much they pay.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

O'Reilly on Data

MAY 14, 2020

The foundation of any data product consists of “solid data infrastructure, including data collection, data storage, data pipelines, data preparation, and traditional analytics.” data platform, metrics, ML/AI research, and applied ML). The Data Expertise of the AI PM.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

SEPTEMBER 4, 2012

I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy.

Marketing 144

Marketing Data mining Measurement Strategy 144

datapine

JUNE 13, 2019

Sales reports help in finding potential new market opportunities where they could improve the results. They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. What’s the difference?

Sales 264

Sales Reporting KPI B2B 264

CIO Business Intelligence

MARCH 21, 2022

According to data from Robert Half’s 2021 Technology and IT Salary Guide, the average salary for data scientists, based on experience, breaks down as follows: 25th percentile: $109,000 50th percentile: $129,000 75th percentile: $156,500 95th percentile: $185,750 Data scientist responsibilities.

Unstructured Data 128

Unstructured Data Data Analytics Analytics Structured Data 128

datapine

AUGUST 29, 2022

Whether you are a complete novice or a seasoned BI professional, you will find here some books on data analytics that will help you cultivate your understanding of this essential field. Before we delve deeper into the best books for data analytics, here are three big data insights to put their relevance and importance into perspective.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Outcomes of the conversations with your Finance team and Sr.

Key Performance Indicator 133

Key Performance Indicator Metrics Reporting Marketing 133

Occam's Razor

APRIL 13, 2015

Affinity & In-Market Segments: Understand Your People Better. Assisted Conversions: Smarter Marketing Impact Attribution. Affinity & In-Market Segments: Understand Your People Better. and leverage the psychographic data so easily available in Google Analytics. Advertising ID for Android and IDFA for iOS).

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. That is the solution.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Data Science 101

OCTOBER 31, 2019

Data Collection. After defining the goals in the previous step, it is essential to collect data. This could involve using data that already exists in a company’s database, getting data from external resources or steps to collect new data through survey forms filled by customers.

Data mining 77

Data mining KDD Data Science Forecasting 77

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. Yes, cost per click is metric. Focus on Economic Value from your search advertising. Focus on Profit from your search advertising.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

FEBRUARY 22, 2010

The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Typically, data collected is anonymous and not personally identifiable information (PII).

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

DECEMBER 12, 2016

I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" You got me, I am ignoring all the data layer and custom stuff! Digital Marketing & Measurement Model. You plus Marketing Team.]. All that is great.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Domino Data Lab

JUNE 23, 2019

Companies with successful ML projects are often companies that already have an experimental culture in place as well as analytics that enable them to learn from data. Ensure that product managers work on projects that matter to the business and/or are aligned to strategic company metrics. That’s another pattern.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. There is only one simple message above, and just two metrics that matter. What is the problem we are trying to solve with this data?

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. Move from a data collection obsession and develop a crush on data analysys. Besides that to me SEO is an important part of marketing.

Analytics 135

Analytics Testing Measurement Optimization 135

AWS Big Data

FEBRUARY 21, 2023

Regardless of the division or use case it is related to, dimensional data models can be used to store data obtained from tracking various processes like patient encounters, provider practice metrics, aftercare surveys, and more. What is a hybrid model?

Data Warehouse 65

Data Warehouse Data Lake Cost-Benefit Modeling 65

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. data collection”) show the “process” steps that a team performs, while the boxes (e.g.,

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105